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24/09/2026

Have questions about HubSpot Credits? You’re probably not the only one.

For our next Dublin HubSpot User Group session, we’re bringing in someone who can help us make sense of it all.

Join us for Making Sense of HubSpot Credits, a live virtual session with Amy Chamness, Lead Product Marketer, Pricing & Packaging at HubSpot.

📅 Tuesday, 29 September
⏰ 4:00 PM Dublin time
💻 Online and free to attend

Amy will walk us through how HubSpot Credits work, where they’re used across the platform, and what customers should be thinking about as more AI-powered features begin using credits.

We’ll also have dedicated time for live Q&A, so this is your chance to bring along the questions you’ve been wanting to ask.

👉 Register here: https://bit.ly/4xzpRl3

Feel free to share this with anyone on your team who works with HubSpot and would find it useful.

How credits work, where they’re used, and what HubSpot users need to know. HubSpot credits are becoming an increasingly important part of how customers access and use AI-powered features across the platform. But how do credits actually work, what uses them, and how should you think about managing ...

10/06/2026

Thanks again to everyone who registered for our Dublin HUG webinar on Prospecting Agent: Turning Insight into Action.

We had a great session on the practical side of Prospecting Agent and how teams can use it to bring more context, better timing, and more relevant outreach into HubSpot.

The recording and resources are already in your inbox, so if you missed it live, you can still catch it on demand.

We’ll also be opening registration soon for a small in-person roundtable in mid-July focused on activating Prospecting Agent in practice.

More soon.

28/05/2026

World Learning Week 2026 is almost here.

From 1–5 June, HubSpot Academy is bringing back its biggest learning event of the year — with global learning sessions, certifications, courses, and playlists designed to help professionals keep growing.

This year, learning also gives back 🧡
Every certification completed = $5 donated
NEW for 2026: eligible courses and playlists add $3 more

A strong week to learn something new, refresh your HubSpot knowledge, and contribute to a good cause.

Join here: https://bit.ly/4v7t1M4

26/05/2026

Is outreach effective? That’s the challenge behind HubSpot’s Prospecting Agent.

Prospecting Agent helps teams use CRM context, buyer intent, research signals, and company data to support faster research and more relevant outreach inside HubSpot. It can help reduce manual prospecting work while keeping humans in control of tone, approvals, strategy, and adoption.

At our recent in-person Dublin HUG session, we explored how the tool works in practice, including plays, outreach timing, usage controls, credits, access management, and responsible rollout.

Now we’re continuing the conversation online with our next Dublin HUG webinar:
Prospecting Agent helps teams leverage CRM context, buyer intent, research signals, and company data to accelerate research and deliver more relevant outreach in HubSpot. It can help reduce manual prospecting work while keeping humans in control of tone, approvals, strategy, and adoption.
Prospecting Agent: Turning Insight into Action
Tuesday, 2 June
45-minute online session
With Coke Orellana, HubSpot AI Specialist

This session is for HubSpot customers who want to better understand what Prospecting Agent is, where it can support sales and RevOps teams, and what to think about before activating it.

Register here: https://bit.ly/3Q17ndB

Can’t attend live? Register anyway, and you’ll receive the recording afterwards.

19/05/2026

HubSpot Spring Spotlight 2026 includes a lot of updates, but which ones are most likely to matter for go-to-market teams in practice?

In our latest article, we unpack the updates that stand out most across marketing, sales, and service, including AEO, Prospecting Agent, Smart Deal Progression, Buying Groups, and Customer Agent.

The focus is on real GTM use cases, from AI visibility and campaign planning to prospecting, deal ex*****on, and support operations.

Read it here: https://bit.ly/42AA9o3

A practical guide to the most important HubSpot Spring Spotlight 2026 updates for go-to-market teams, including AEO, Smart Deal Progression, and Agents.

14/05/2026

Prospecting is changing, and AI is becoming part of the sales workflow.

Join the Dublin HubSpot User Group on June 2 for a practical webinar with Coke Orellana, HubSpot AI Specialist, focused on Prospecting Agent and how teams can start adopting it effectively inside HubSpot.

📅 June 2, 2026
⏰ 3:00 PM – 3:45 PM IST (GMT+1)
💻 Live online webinar + Q&A

In this 45-minute session, we’ll cover:

• How Prospecting Agent supports faster account research and more contextual outreach
• Using buying signals and CRM data to improve timing and relevance
• Activation best practices, governance, and usage controls
• How sales, RevOps, and HubSpot admins can adopt AI responsibly and effectively

Register here:
https://bit.ly/4uIaDsS

If your team is exploring practical AI adoption for outbound sales, this session is designed to provide actionable guidance.

09/04/2026

Our latest Dublin HubSpot User Group focused on Building a Connected Customer Journey with AI in HubSpot.

AI becomes more valuable when it has the right context across marketing, sales, and customer success. That is what makes the customer platform conversation so important for teams looking to create a stronger customer journey.

Sessions like this matter because they create space for shared learning, useful discussion, and a better understanding of how teams can use HubSpot across the full customer journey.

Thanks to everyone who joined us. If you attended, the resources should now be in your inbox.

30/03/2026

Just 3 days to go until our first in-person Dublin HubSpot User Group of the year.

We’re looking forward to bringing the community together for an afternoon focused on how AI is helping create a more connected customer journey across GTM teams.

Alongside insights from HubSpot leaders and practitioners, the event will also include two practical workshops with HubSpot product managers and solutions engineers on Prospecting Agent and AI marketing tools in HubSpot.

📅 Thursday, 2 April
📍 HubSpot House, Dublin
🔗 https://bit.ly/4bLOBOo

26/03/2026

One week to go until our first in-person Dublin HubSpot User Group of the year.

This session will bring together HubSpot leaders and practitioners to explore how AI is helping create a more connected customer journey across GTM teams.

We’ll also have two practical workshops with HubSpot product managers and solutions engineers, where attendees will explore how to activate Prospecting Agent and how to use AI marketing tools in HubSpot more effectively.

Swipe through to meet the speakers and find the event details.

23/03/2026

Search hasn’t disappeared.
It has evolved.

Buyers are now asking AI-powered tools like ChatGPT direct questions and getting structured answers with vendor recommendations before they ever visit a website.

This shift introduces Answer Engine Optimisation (AEO).
SEO helps you rank.
AEO helps you get cited.

If your brand isn’t included in AI answers, you may not enter the conversation at all.

In our latest blog, we explain what AEO is, why it matters for marketing teams, and how to structure content so it gets included, not ignored.

https://bit.ly/4uJOWK7