Upfront Digital

05/04/2022

Delighted to see a new E-Commerce business generating revenue out the gate. We've worked with a local business on their E-Commerce presence through Google Advertising and generated a 3700% return on their advertising budget this week alone.

Get in touch at [email protected] to discuss advertising for your business.

14/03/2022

Great weekend results for a client of ours dipping their toes into our E-Commerce marketing starter system. €154 advertising spend into €2969 revenue!

Every store and client is different, but the fundamentals are always the same.

Get in touch with us to see how we can help your business!

https://upfront.ie/services/marketing/

16/12/2021

Very happy to get this site up and live with CL Tool Hire & Sales.
Toolshop.ie is your one stop online shop for tradesmen or home DIY enthusiasts.
It's been a great experience working with the team at CL Tool Hire and we're looking forward to the success of this store!

https://toolshop.ie

Online Independent Irish DIY Trade Supply Shop Buy tools & accessories from Dewalt, Bosch, Makita and more from our Ireland based online store.

29/09/2021

Are you making use of trust signals on your website?

Positive reviews, relevant certifications, detailed case studies and membership in governing bodies or industry organisations are a great way to establish trust and authority on your website.

Displaying your credentials in a way that is helpful and relevant to your target audience puts you in a stronger position than your competitors, even if they have the same qualifications but aren't letting anyone know about them!

Providing informative & helpful content on a website that is well designed is another way to build user trust, and to let your visitors know that you are the best option for them.

27/09/2021

Have you got a system for collecting customer reviews?

Testimonials Drive Revenue!

Detailed reviews help potential customers put themselves in your existing customers shoes, and apply your clients experiences to their own problems or needs.

Reviews on profiles like Facebook, Google Business and more are also a strong positive local SEO signal, helping your business show up higher in Google search results.

Every positive customer experience is an opportunity for you to showcase your level of customer service, and build trust in your brand.

Let's see just a few ways utilising customer reviews can help your business:

- Using customer testimonials regularly & effectively can generate up to 62% more revenue online

- On average, testimonials on sales pages increase conversions by 34%

- Customer testimonials placed alongside more expensive items increased conversion rates 380%

- Customers who interact with reviews are 58% more likely to buy

We've helped a range of businesses implement systems for gathering customer feedback, and are available for a free consultation on the subject.

Get in touch to book your free half hour consultation!

24/09/2021

Want to know more about what to expect when working on your website with us? Our Web Design page here has a ton of information, including a fairly extensive FAQ of some common queries our customers have.

A well-designed website is designed to attract the customers you want.In this digital age, most peoples first interaction with a business is through their website. We are here to make sure that first impression is the best it can be.

23/09/2021

Mapping out some categories here for an E-Commerce site with over 700 products.
When working on a site of this size it's important to make sure your categories are laid out in a way that makes sense to your website visitors. It's easy to get lost and having a clearly structured hierarchy ensures that your store is easy to navigate and a pleasure to use.

If you're running a large shop with a wide range of products, make sure to regularly test out your website from the perspective of your customer. You could be surprised at what has slipped through the net.

21/09/2021

Product videos are a great way to give yourself an advantage against your competitors.

When used on your product pages, it helps conversions by giving your potential customers a more detailed insight into your products. Product videos can then be used as marketing tools in your ads on social media. Video content gets a much higher engagement rate on sites like Facebook and Instagram, and will drive more interested users to your website than static imagery.

Many businesses don't invest in product videos, and it's a great way to give yourself an edge.

There's a huge range here in terms of what you can invest, but no matter what your budget, it's worthwhile getting some sort of video content together for your E-Commerce store.

20/09/2021

Are you getting enquiries through your website?

If not, finding the problem is the first step towards implementing a solution.

The most common issues are:

1. No Traffic

Your site might just not have any visitors. A website that isn't ranking on google, or has no links on social media accounts isn't going to get a whole lot of hits.

There are plenty of ways to publicise and market your website, and your business as a result. Blogging and being active on social media are two examples.

2. Poor Experience

If your website is dated, difficult to use, or doesn't work on a mobile phone, it's a bad look for your business. Users expect a great experience online now, and a sub-par website rarely cuts it.

Consider getting people to use your website in front of you, pretending to act like a customer, and see what issues they run into. You'd be surprised how often issues can come up.

3. Technical Issues

Your website could also be facing some technical issues. Maybe people ARE enquiring, and you don't see them! Your enquiries might be hitting your own spam folder, or the contact forms might not be sending to the right email address.

If you'd like some help diagnosing these issues, with some free advice on how to remedy them. just contact us for a free half hour consultation.

16/09/2021

I bet your website has a blog, and I bet you haven't posted in... Possibly ever.

It's a tough one. Thinking of topics, staring at a blank screen thinking about how to start writing, and the rest.

Your best source for inspiration is your own customers.

Make note of questions they frequently ask and of problems they generally come to you with. Put together some answers to these questions, or write down the solutions to their problems. Lose any technical jargon, and explain things in simple terms that a layman would understand.

People looking for this information will find you.

If your website contains a well written post that solves that problem for them, you've just established yourself as an expert, helped out a potential customer, and driven more traffic to your website. Over time, this can generate enquiries and new business.

If you'd like some help brainstorming topics, there are some more technical ways we can put together a list of topics for you, including how many people are looking for this information. If writing really isn't your thing, we can go ahead and write the posts for you.

If you have any questions about how blogging and content marketing can help your business, get in touch to book a free half hour consultation.

15/09/2021

What's your websites conversion rate?

If you aren't tracking this, you are flying blind.

A conversion rate is the percentage of website visitors who end up performing the action you want them to - be it making a purchase on your E-Commerce store, signing up for a newsletter, or getting in touch about booking an appointment.

Getting that percentage up higher makes your marketing efforts more profitable, while driving down your cost per customer, cost per lead, or whatever key metric matters the most for you.

If you don't know what the rate is now, how are you going to measure improvements in the future?

14/09/2021

A short piece we wrote about how remarketing & retargeting could help your business:

What Is Remarketing?

Sandra is doing some shopping online, and comes across a bag that she loves. She adds it to her cart, then her dog starts barking to get into the house and she forgets all about it.

The next day, Sandra notices an ad for the very same bag. Reminded of the bag she wanted, she goes ahead and buys it now because it suits her.

If Sandra hadn’t been reminded to buy the bag, she may have forgotten about it forever.

Remarketing & retargeting are an important part of any businesses online marketing strategy. It brings back potential customers who never converted, it encourages loyalty among existing customers, and it is a VERY cost effective way of getting in front of an audience that are already interested in your product.

If you aren't happy with your advertising efforts with your website, consider adding Remarketing & Retargeting to your toolbelt.

Remarketing and retargeting are a valuable and cost effective marketing tool that ensures you get the most value out of your website traffic.