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Coppertops Digital Marketing Creating custom websites for business owners who want to grow their sales online Talk to us today to see how we can help

Coppertops Digital Marketing provide you with a strategy to optimise your use of all the tools including Web Design, Social Media, SEO, Content Marketing and Email Marketing that are available for you to use to grow your business. We believe that with an effective and manageable digital strategy, using the right tools, any business can harness the power of the online world and make a real difference to their bottom line.

01/05/2026

🤖 AI gives you a draft. 💬 You add your voice.

There's a lot of noise about AI in business right now.
Some of it is useful, most of it's not. And a lot of small business owners I talk to are quietly overwhelmed by the whole thing.

So here's the short version, mapped to the five stages from search to loyal customer:

1️⃣ Getting Found
AI is great for SEO topics and meta descriptions. Not for publishing articles unedited.

2️⃣ Getting Known
Use it for first drafts and repurposing content. Don't hand over your whole brand voice.

3️⃣ Getting Leads
Brilliant for lead magnets and FAQ content. Less good as a chatbot managing real enquiries.

4️⃣ Getting Clients
Helpful for researching leads & preparing proposals. Convincing conversations need you!

5️⃣ Keeping Clients
Great for check-ins and meeting summaries. Don't automate the personal touch out of existence.

The bit nearly everyone skips:
→ Brief AI like a person, not a search engine
→ Treat AI output as a draft and edit hard, don't regurgitate
→ Decide what YOU want before you ask

Want to reset how you use AI in your own business?

AI & Your Customer Journey | Free Lab | Tuesday 5 May at 12 noon.
coppertops.ie/calendar

🙋🏻‍♀️ Where does AI actually help your business?It feels like AI is everywhere right now and most small business owners ...
28/04/2026

🙋🏻‍♀️ Where does AI actually help your business?

It feels like AI is everywhere right now and most small business owners I talk to are quietly overwhelmed by it all.

Some feel like they're behind. Most have tried it, at this point, with varying results!

Some have watched a colleague or someone on YouTube use it badly, get lukewarm or even terrible results, and decided it's all hype.

We’ve all seen generic slop output, which makes it easy to write it off as not worth it.

So is it hype or help? Game changer or Time waster?
In reality, none of those is the right answer (is it ever that simple??)

AI is far from useless, but it isn't magic either! It's a tool, and like any other tool, the results will only be as good as your skill in using it.

Put another way? Garbage in, Garbage out! Sloppy prompt = Sloppy output.

How would you like to join me to untangle some of this?

Next Tuesday I'm running a free Nurture IT Lab:
AI & Your Customer Journey
5 May, 12 noon

We're going to look specifically at the role AI can play in how people find, trust, and buy from you.
Where do these tools fit, and benefit your workflows. And (just as importantly!), where they don't!

This lab is FREE & Open to everyone. Save your Spot now: https://coppertops.ie/calendar

26/03/2026

🫣 Are you hiding your content? I know why & I'm ready to help!

Join me at 11am on Friday 27th March for "Get Creative and Love your Message".

👉 Book now https://f.mtr.cool/mvkfgtdfaf

🙋🏻‍♀️ Hands up (and be honest!)Do you have content on your website you're quietly pretending doesn't exist? 😬Have you a ...
26/03/2026

🙋🏻‍♀️ Hands up (and be honest!)

Do you have content on your website you're quietly pretending doesn't exist? 😬
Have you a stack of draft posts that you never published? 📦

They're not doing you any good hidden away, and if you're not sharing it then there's a good chance the reason is you don't feel connected to it.

That means tomorrow's bonus Nurture IT session "Get Creative & Love Your Message" is for you!
Because if you don't love what you're saying, you won't share it. Simple as that.

I'm so excited about this topic, as I see it ALL THE TIME!!

🚨 Time is running out to book your spot!

➡ https://coppertops.ie/calendar

🕚 11.00 am
📅 Friday 27 March 2026

🎄 A very Merry Christmas and a Happy New Year!As we come to the end of a busy 2025, we're taking a long-awaited break to...
23/12/2025

🎄 A very Merry Christmas and a Happy New Year!

As we come to the end of a busy 2025, we're taking a long-awaited break to rest, recharge, and reset ahead of 2026 🔋
The office will reopen on Tuesday 6th January.

🌟 I'm so grateful to work with the most special clients (only a little biased!) and I'm looking forward to more creativity, collaboration, hard work and fun together in 2026!

In the meantime, enjoy the break, talk to you next year!

Jim Rohn said "You are the average of the five people you spend the most time with."On days like Friday, I can only hope...
28/09/2025

Jim Rohn said "You are the average of the five people you spend the most time with."

On days like Friday, I can only hope he was right! 💪🏻

We spent a couple of days in Killarney on Thursday/Friday, attending the Network Ireland National Conference and Awards, and what an incredible day/night we had!

Proud isn't a big enough word, as we cheered on our Louth finalists in the national Network Ireland awards - Maria Morgan, Joanne Lavelle, Natasha Keenan, Joan McCann (Special Recognition from the judges!), and Caroline Duffy (Highly Commended!).
And as for our NATIONAL Networker of the Year Pauline Clarke...

I've known Pauline for a long time and have seen her in action in different roles over so many years. I'm incredibly proud of her achievement, It was fantastic to see her hard work and generous spirit recognised with this award - so very well deserved!

Beyond the excitement of awards night (and a reminder to make more time for celebrating!), the day was full of reminders about the power of pausing, opportunities for a new perspective, and connections with incredible women - each with their own set of superpowers.

I'm so very grateful for these conversations, and the reminder that we're all figuring it out as we go - and that's absolutely ok!

It's been a tiring few days, to say the least, but it is also giving me the energy to work on updates for this week's Member Calls.
This week we have a two-parter and a chance to press the reset button as we go into Q4. The calls are available to members of Nurture IT or you can register for these sessions as a standalone.
Check out coppertops.ie/reset for all the details, and get in touch if you have questions!

24/07/2025

Do I need a new rule?!

Wednesday update:I've been fine-tuning my own content process lately, and it's making everything so much easier.Using AI...
23/07/2025

Wednesday update:
I've been fine-tuning my own content process lately, and it's making everything so much easier.

Using AI as a collaborator (thank you, Claude! 🤣) means my posts stay authentic but the process is WAAAAYYY less overwhelming.
Here's what's working:
Start with an overall plan, then fill in the content for a week at a time.
It feels so much more manageable than staring at a blank calendar every day.

Plus, my posts actually sound more like me now.
(And I'm realising I have way more to share than I thought!!)

In tomorrow's Content Blast we'll look at tools, tips and frameworks to work WITH your brain, not against it for easy content planning.

(We're also going to use the C word, but don't tell anyone we're starting to mention Christmas in July!

What's one process you've improved lately that's made your life easier?

Today's Digital Marketing Reality Check is starting in 10 mins! 🕙Quick insight before we start: Most business owners thi...
17/07/2025

Today's Digital Marketing Reality Check is starting in 10 mins! 🕙

Quick insight before we start: Most business owners think they need MORE marketing channels.
Plot twist: it's actually far more important to make sure that your existing channels are working together!

We're diving into how to coordinate your web, social media, email, and analytics into one manageable system that supports itself (instead of feeling like you're constantly playing catch-up).

This approach is perfect for business owners who are ready to stop feeling scattered and start building a marketing plan where they feel in control.

This is for Nurture IT members, if you're interested in joining our community of business owners simplifying their marketing, get in touch!

What marketing coordination challenge would you love to see tackled? Let me know in the comments—there's still time to address it on the call!

Here's something that changed my approach to marketing completely: repurpose, don't recreate! 💡Instead of constantly scr...
16/07/2025

Here's something that changed my approach to marketing completely: repurpose, don't recreate! 💡

Instead of constantly scrambling for new content ideas, I take one core message and use it across multiple channels:

✅ Turn it into a week of social media posts
✅ Use it as an email newsletter topic
✅ Expand it into a detailed blog post
✅ Update relevant website pages

The result? Content creation becomes easier (not harder), and my message becomes clearer because I'm reinforcing the same themes instead of jumping around.

This approach is perfect for busy business owners who need their marketing to work smarter, not harder.

What's one message you could expand across your marketing channels this week? I'd love to hear your ideas!

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