TAP Design Consultancy

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TAP Design Consultancy TapCreative are an award-winning brand innovation agency that uniquely crafts purposeful connections We are TapCreative.

We are an award-winning brand innovation agency who combine strategy with creativity to craft meaningful and beautiful design experiences that improve people lives. We believe creative thinking can overcome any challenge. Our insight-led strategic approach and expertise in brand, environment and experience design; means we define, design and deliver solutions to enable our clients better connect with people. We call this crafting purposeful connections, elevating design beyond aesthetics, to genuinely build better futures for our clients and our communities.

Some days are worth posting about, even a month later.Last month we swapped the studio for the River Liffey and spent th...
23/09/2026

Some days are worth posting about, even a month later.

Last month we swapped the studio for the River Liffey and spent the morning at HQ2OWatersports.ie , putting teamwork to the test in a slightly different environment.

There was plenty of rain, a lot of laughs, some amazing teamwork and, most importantly, a chance to spend time together away from the day to day.

We finished the morning with a very welcome lunch and the opportunity to dry off.

A big thank you to our client Swan Leisure for hosting us and to the team at HQ2O for looking after us on the water.

A great reminder that good teamwork matters just as much outside the studio as it does inside it.

11/09/2026

We always say in TAP that consistency is the hallmark of success for any brand.

In our refresh for Dialsur, this consistency comes alive across every touchpoint in-store and beyond:

✅ A social and digital content system with real personality, celebrating new store openings across Alicante and Gandía, and speaking directly to the restaurant and hospitality owners Dialsur serves every day.
✅ Ownable value messaging carried consistently from weekly offer graphics through to point of sale, always in Dialsur's voice.
✅ Uniforms and merchandise, from staff workwear to bags and packaging tape, that put the brand into people's hands.
✅ A refreshed website and customer journey, making it simple for new business customers to register and start ordering.
✅ Branded vehicles, from delivery cars to full trucks, carrying the identity from the warehouse to the customer's door.

From a refreshed identity, to a store people can feel, to a brand that shows up wherever it travels, online or on the road: that's the full scope of what we created for Dialsur, and what a real collaborative process with a great client can deliver.

A tangible brand strategy only proves itself once you can see it standing in the aisle. For Dialsur, that meant taking t...
10/09/2026

A tangible brand strategy only proves itself once you can see it standing in the aisle.

For Dialsur, that meant taking the 4 pillars from our identity work and translating them into a full-scale in-store experience, mapped down to individual signage details and brought to life in the concept visuals.

Working elevation by elevation, our team developed a complete graphic and wayfinding system for the store itself and rooted in simplicity for the customer:

✅ A colour-coded department system, giving zones like the butcher counter, produce and w**e prominence within the wider brand.
✅ A full wayfinding suite for seamless navigation.
✅ Value and offer signage built directly into the aisle ends, keeping Dialsur's price-conscious positioning visible at the point of decision.
✅ Sustainability messaging and welcoming entrance and exit graphics woven into the store fabric, reflecting the local, personal energy of the brand.

Every design touchpoint was scoped in full production detail, giving Dialsur a clear blueprint for how the identity holds up for the flagship and for rollout.

08/09/2026

A lot of TAP in just over two minutes.

A snapshot of what we do, from strategy and brand identity to customer experience, spatial design and implementation.

It’s a look at the thinking, collaboration and craft behind our work and some of the brands, spaces and experiences we’ve helped bring to life across Retail, Hospitality, Healthcare & Workplaces.

Strategy. Experience. Design. All working together.

Have a project in mind? Get in touch

01/09/2026

A collaborative approach to design with the client can yield the best results, fusing their innate knowledge of the business with our creative lens. Our work with Dialsur proved this again. With the goal of emphasising a new age of the brand with a refreshed identity and store design, our strategy revealed 4 key pillars to be brought to life:

• Customer connection through accessibility and clarity.
• Lead on value with an ownable and believable attitude.
• Share a passion for service that is grounded in the lives of small business owners.
• Own being local with refreshed energy that works locally and nationally.

We approached this by building on the existing assets to keep the brand identity energised for a modern audience - taking more ownership of the brand colours, introduce new graphic devices and communications that will promote what Dialsur does more clearly, and adding textures to create depth but still feel ‘price-conscious’, never premium.

Next up, we'll reveal how the brand needed to work at scale and how the in-store experience works to enhance customers perception of the Dialsur as real partner for their businesses.

Same team. New home.After many great years in Leeson Park, Ranelagh, TAP has made the move to our new home at Workways, ...
13/08/2026

Same team. New home.

After many great years in Leeson Park, Ranelagh, TAP has made the move to our new home at Workways, Belgard.

A fresh space, a new setting and plenty of room for the team to keep doing what we do best: bringing strategy, experience and design together for our clients.

We’re settling in nicely and looking forward to welcoming clients, collaborators and friends to the new space.

Want to come and see us or chat about a project? Get in touch.

We’re delighted that TAP has been shortlisted at the POPAI UK & Ireland Awards 2026 for our work on SuperValu Clonakilty...
04/08/2026

We’re delighted that TAP has been shortlisted at the POPAI UK & Ireland Awards 2026 for our work on SuperValu Clonakilty.

Recognised within the retail design and shopper experience category, this project celebrates what strong retail design can do — bring brand, customer experience, navigation and commercial thinking together in one physical environment.

Thank you to Musgrave and the SuperValu team for the continued trust and collaboration.

Read more in our Journal via the link in bio.

CustomerExperience

There's no better measure of success than hearing that the brand feels exactly as it was intended.From strategy and posi...
22/06/2026

There's no better measure of success than hearing that the brand feels exactly as it was intended.

From strategy and positioning through to identity and expression, our goal was to create a brand that felt refined, feminine, elevated and confident.
Thank you to Ciara and the Tailleur team for trusting us with the journey.

DesignStudio IrishBusiness Tailleur

Tailleur, brought to life.A closer look at how the Tailleur identity begins to translate into a wider visual world.For a...
16/06/2026

Tailleur, brought to life.

A closer look at how the Tailleur identity begins to translate into a wider visual world.

For a brand centred on women’s made-to-measure tailoring, the identity needed to feel refined, elegant and quietly assured — but also personal. Something that women could recognise themselves in from the moment they step inside.

A great brand should move with ease across every expression, carrying the same feeling wherever it appears. For Tailleur, that feeling is one of confidence, precision and understated luxury.

An identity designed to feel as considered as the women it was created for.

Designed by TAP for Tailleur.



10/06/2026

Introducing Tailleur.

A new brand identity created for Louis Copeland and Sons Women, extending a legacy synonymous with craftsmanship, quality and style into a refined tailoring experience designed exclusively for her.

Tailleur is built around quiet confidence - modern femininity expressed through calm, understated elegance, tactile detail and timeless design.

More of the Tailleur visual world to follow soon.

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Opening Hours

Monday 08:30 - 17:30
Tuesday 08:30 - 17:30
Wednesday 08:30 - 17:30
Thursday 08:30 - 17:30
Friday 08:30 - 17:30

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