Pink Creative Marketing Agency

Pink Creative Marketing Agency Pink helps businesses connect with female consumers through clarity and strategy.

Founded by brand consultant Edel Tobin, Pink is a brand consultancy that helps SMEs define who they are, understand their audience, and create marketing that resonates.

Clarity is my starting point.Clarity on what you’re building, who it’s for, and what you want to be known for.When you b...
27/04/2026

Clarity is my starting point.

Clarity on what you’re building, who it’s for, and what you want to be known for.

When you bring me into your business, you’re trusting me to shape exactly that - through your brand, your PR, and how you show up.

We start with you, how you think & how you see it. Then we refine it into something your audience understands, connects with, and responds to.

So your message cuts through.
And the right opportunities start to land.

If things are working… but not quite where they should be, that’s usually where I come in.✨

27/04/2026
PR isn’t just about getting coverage.It’s about what you do with it.When the opportunities come - a feature, a mention, ...
06/04/2026

PR isn’t just about getting coverage.

It’s about what you do with it.

When the opportunities come - a feature, a mention, a chance to be more visible - don’t hold back.

Don’t play it safe or soften the message and always fully say what you want to be known for.

Or, believe me, nothing will really come from it.

PR only works when it’s used with intention.🙌🏻

When you’re clear on the role it plays in your business and you’re willing to show up in a way that actually builds something.

Otherwise, it’s just another moment of visibility that passes…

Sound familiar? When you’re not clear on what you stand for, what you want to be known for, and what actually matters to...
02/04/2026

Sound familiar?

When you’re not clear on what you stand for, what you want to be known for, and what actually matters to your audience, your message will start to drift.

You second guess it, soften it and change it depending on the moment - and over time, it loses its edge and lands with no one!

More content won’t fix it - CLARITY will 👏

If this feels familiar, you’re not alone, and it is something we can fix together 🤝

(And how good is this song, Spice Girls forever! 🪩)

You don’t lose momentum because you’re not doing enough.You lose it when your message starts to shift outside the lines....
24/03/2026

You don’t lose momentum because you’re not doing enough.

You lose it when your message starts to shift outside the lines.

Lately, I’ve been spending time with founders building incredible businesses and what stands out isn’t a fancy strategy or even scale. It’s their certainty and clear sense of what they’re building, and their decision to keep leading it.

Because when that clarity starts to waver, the message follows.

You second-guess it, soften it and change it, and over time, it loses its edge. That’s when what you’re putting out — online or in the press — stops landing as it should.

Momentum doesn’t come from doing more. It comes from holding your message steady.

That’s the real work ✨

Need help? DM me & let’s start the conversation 🤍

You’re already doing the work: pitching, posting, responding to opportunities.What makes PR feel heavy is carrying all t...
03/02/2026

You’re already doing the work: pitching, posting, responding to opportunities.

What makes PR feel heavy is carrying all the decisions about what to say, where to show up, and what’s actually worth pursuing on your own.

PR works when the story is clear, and the decisions are intentional.

You don’t need to do this alone.

There’s real comfort - and real power - in having the right support beside you.✨

Welcome to Editorial Counsel - my core PR offering.✨It’s ongoing senior advisory support - acting as a PR brain, messagi...
23/01/2026

Welcome to Editorial Counsel - my core PR offering.✨

It’s ongoing senior advisory support - acting as a PR brain, messaging guardian and strategic sounding board, so you can make confident decisions about what to say, when to say it, and why.

The focus is always on responding from strategy, not just reacting to opportunity, and building visibility that supports your business over time.

For leaders who want direction as well as perspective, it’s often the missing piece.

Interested in taking the next step together? DM to start the conversation & let’s go from there ♥️🙌🏻

For some time now, I’ve been running my business through an agency model.And while the work has always been about delive...
04/01/2026

For some time now, I’ve been running my business through an agency model.

And while the work has always been about delivery, what’s become clearer over time is where I add the most value.

It’s in helping people get clear.
In shaping the story beneath the work.
In making sure brands and founders are properly understood, not just seen.

In 2026, I’m leading that work more intentionally under my own name.

Pink The Agency continues as the delivery studio behind the scenes, while my focus moves toward brand storytelling, PR and strategic visibility.

This isn’t a rebrand.
It’s a natural refinement, and a reflection of how I’ve been working for some time now. 2026 - let’s see what you’ve got! ✨

Media Coaching & Messaging Prep 🎤✨A client of mine appeared on Ireland AM this morning and absolutely nailed her segment...
04/12/2025

Media Coaching & Messaging Prep 🎤✨

A client of mine appeared on Ireland AM this morning and absolutely nailed her segment.

This is exactly the kind of behind-the-scenes strategy I offer: helping you refine your message, build strong talking points and walk into any media moment with confidence.

If you’ve got coverage coming up (or want to start pursuing it), I can support you with:
• media messaging
• segment prep
• soundbites
• interview coaching

DM me if you want your next media moment to land.

Growth doesn’t happen by chance  - it happens by strategy.Posting without a plan leads to noise, not results.A clear str...
10/11/2025

Growth doesn’t happen by chance - it happens by strategy.

Posting without a plan leads to noise, not results.
A clear strategy gives you focus, consistency, and confidence in how your brand shows up online.

It’s not about posting more, it’s about posting with purpose.

Limited spaces before Christmas for:
✨ Paid Ad Management
✨ Brand Strategy Sessions

DM me to book your spot 🎄

💬 Your brand isn’t what you post. It’s what people remember.So many businesses try to “fix” their marketing when what re...
14/10/2025

💬 Your brand isn’t what you post. It’s what people remember.

So many businesses try to “fix” their marketing when what really needs attention is brand clarity.

You can have a new logo, a fresh website, and weekly posts,

…but if you’re not clear on who you are, what you stand for, and how you make people feel, but without brand clarity, it’s difficult to make those efforts truly effective.

𝙈𝙤𝙨𝙩 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙥𝙧𝙤𝙗𝙡𝙚𝙢𝙨 𝙖𝙧𝙚 𝙧𝙚𝙖𝙡𝙡𝙮 𝙗𝙧𝙖𝙣𝙙 𝙥𝙧𝙤𝙗𝙡𝙚𝙢𝙨 𝙞𝙣 𝙙𝙞𝙨𝙜𝙪𝙞𝙨𝙚.

No engagement? → The message isn’t resonating.
No sales? → The story isn’t connecting.
No consistency? → There’s no clear strategy.

That’s why I created the PINK Framework™, to help businesses get clear before they get louder.

Because clarity creates confidence.

✨ 𝙄’𝙢 𝙤𝙥𝙚𝙣𝙞𝙣𝙜 𝙖 𝙛𝙚𝙬 𝘽𝙧𝙖𝙣𝙙 𝘾𝙡𝙖𝙧𝙞𝙩𝙮 𝙎𝙚𝙨𝙨𝙞𝙤𝙣𝙨 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙊𝙘𝙩𝙤𝙗𝙚𝙧 𝙖𝙣𝙙 𝙉𝙤𝙫𝙚𝙢𝙗𝙚𝙧 for business owners who want to get clear on their message, positioning, and next steps. Sessions are limited.

If you’re ready to move forward with confidence, message me and let’s chat.

Address

Boxworks, 40 Patrick Street
Waterford
X91X3KF

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