BridieCastiel.Com Social Media Management

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BridieCastiel.Com Social Media Management

Social Media Strategy for businesses & organisations, 1:1 Consulting and Social Media Management.

30/05/2025

So many fails, and what is success anyway?

Looking forward to seeing this ep of Failing Our Way To Success with go live (no doubt I said something I shouldn’t 😂 stay tuned to find out?)

08/03/2022

Woman.
Mother.
Partner.
Business-owner.
Manager.
Leader.
Protector.
Advisor.
Friend.
Lover.
Creator.
Builder.

I am not a role.
Just human.

20/02/2022

Today was a special day.
Today was the day that I met in real life.

Shev has been so much more than a coach for me. She’s had a profound impact on my life, business and overall well-being.

A number one cheerleader but also someone who trusted me enough to support her from time to time too.

There are few people in life who make such an impact, teach you so much and continue to show up again and again and again.

Thank you for being part of my journey. Thank you for being so special.
Thank you for being an incredible coach and an all-star person.
And thank you for brunch (it was also dinner).

09/02/2022

*feelings alert*

I find it harder to be vulnerable in my posts now that I'm a CEO.

I don't want to focus on the fabulous projects we're working on, when running an agency is SO hard; emotionally, logistically, financially.

But on the opposite end of the spectrum, I have employees to support and stay poker faced for. I have many clients who expect a professional experience from the agency they work with.

What people expect from a freelancer, vs a company, are two different things.

So, the woman who is SO passionate about sharing, and writing, creating social content, goes quiet. For a few weeks. And then months. And then half a year.

I’m kind of happy I’m here though, it’s helping me reflect on how so many of you feel when trying to find your feet (and voice) on social media.

So this is my attempt at returning to my social media values:
- be real
- feel the fear and do it anyway
- have faith that clients will find us and relate no matter what
- go easy on myself
- allow myself this creative outlet

What are your social media values? Maybe I’ll add a few new ones to my list!

02/02/2022

What is a Social Media Manager, you ask?

A Social Media Manager is a Graphic Designer, Copy Writer, Strategist, Communications Pro, Detail-Obsessed MACHINE.

And yet, Tamar is not JUST a Social Media Manager.

She is also a DJ, a law & Psychology grad AND a Friends addict!

That is MANY hats, my friend. 🎩 🧢 👒 🎓⛑🤠💂🏼‍♀️👩‍✈️👮‍♀️👷‍♀️👩‍🍳🧙‍♀️🕵🏻‍♀️

Tamar has been kicking around on the team for almost 2 months now but since we’ve been so busy with our many hats, it’s taken me a minute to introduce her.

Please give her a warm, warm welcome!

01/02/2022

Want to work alongside Yoni and learn the ropes of Ads Management on Facebook and LinkedIn?!

Yeah! I’ll bet!

We’ve got a 6 weeks internship available, with the potential for an extension (and a full time job at the end of it).

Job overview: Responsible for managing paid Facebook campaigns. This includes planning, creating, and monitoring the effectiveness of Facebook ads to generate sales and leads, as well as other marketing goals.

Looking for a motivated individual who is keen to learn the ropes of building successful PPC campaigns and specializing in Facebook and LinkedIn Ads.
No experience in PPC needed. Preferably knows their way around social media platforms and considers themselves a strategic thinker!

Sell yourself to Yoni in your application email (send to [email protected]) and you’ll be invited for an interview!

Can’t wait to see who’ll join the team 💪🏻 tag someone who might be interested!

17/01/2022

Noah believes that Shrek is the best movie of all time.

Now, I know I've started this post off on a bad foot but I promise she has many redeeming qualities too!

Noah is a super-speedy Social Media Manager, with a heart of gold - the office becomes eerily quiet if she's out and:

- She's read every book about the JFK assassination ever written 📚
- She's currently doing her Masters in Conflict Resolution (while holding down an intense full time job!)
- English is her 4th language!

plus, that thing she said about Shrek. But whatever, we'll let it go.

Cast your votes below: is Shrek one of the greatest movies of all time?!

10/01/2022

My favorite game these days: Have you met Yoni?!

Chances are, you haven't because I've only just started introducing the team to you all.

I like to refer to Yoni as 'our ads man' or 'ross' (from friends). He probably doesn't like either of those names, but I've gotta have some privileges as the boss, right?!

Here's some fun facts about Yoni:

- Pre-corona he was a DJ for private and corporate events and DJed at events around the world 🎧
- He's a tech wiz 🧑🏻‍💻
- He luuuurves a nice glass of whiskey or wine 🥃🍷

(So now you know what to send him as a thank you gift for creating a killer conversion rate on your ads! I'll also accept anything alcoholic just as a finders-fee 😉)

Yoni builds paid ad strategies, designs the creative and manages the campaigns. A true all-rounder.

Got questions for Yoni? Shoot!

06/01/2022

A social media strategy is simple. If you are totally clear on:

- Your social media goal
- Who you are making content for
- What format it is in
- Where you're putting it

And of course, how you'll measure your progress..

Then you have the foundations of a social media strategy!

Usually when clients come to me, they're so scared of the big, bad, overwhelming idea of a social media strategy that they'd been working hard on social media without one for ages!

Simple is best - as long as you know exactly who you are talking to, and that your content is designed FOR THEM and delivered on a platform where they'll see it - you've already got the bones of a strategy.

If you know your WHO, WHERE and WHAT - emoji me in the comments!

04/01/2022

Say hello to Amy!

Amy is our in-house video superstar!

She's got a pretty awesome job: watch videos, travel around the country, film videos, produce videos and watch some more videos.

Here's some more fun facts about Amy:

1. She's a painter and has a degree in Fine Art

2. She's been boxing for almost ten years

3. She bakes pies without a recipe - we're yet to confirm whether they're good or not. Waitin' on that pie Amy! 🥧

So that's a pie painting boxer who makes Reels for a living. Cool chick huh? 😎

Looking for some swanky, highly engaging video content for Social? Amy will be the one we send to you!

Ask Amy Anything - go on!
art

15/12/2021

Jana is our OG - with me since almost the very beginning of the agency.

Even though she likes to kick back and do nothing once in a while ( am i right?!) she's a fantastic Social Media Manager.

Jana made Aliyah from South Africa 4 years ago with just a handbag (Oh, and the kids), so you could say she likes to travel light.

Fun fact? She was once locked in a store with Michael Jackson!

Which makes me wonder who else has brushed shoulders with a celebrity?! If you have, I wana know now please!!!

29/11/2021

The doors are officially closed on hiring us for Social Media Management this side of the new year 😱

Wild, I know. But we have grown 300% in 6 months and at some point, you need to take a breather.

My type of breather looks like building out our business and marketing plan for 2022.

With INCREDIBLE roster of clients already on board, I am well and truly ready to slow the flow for a couple of months.

With ONE exception; Video Content!

We are looking to work with one more super-duper company or organisation who wants to better connect with their audience using Reels on IG or TikTok in the coming year.

As such, we're offering 20% off Reels & TikTok packages (at 2021 rate!) for projects agreed before the end of Chanukah.

To learn more, shoot me a message or head to https://www.bridiecastiel.com/social-media-video

[Here's a silly reel just for kicks]

Address

התדהר 5
Ra`anana
4366507

Website

http://www.bridiecastiel.com/

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