The Expert Collective

27/06/2023

Arisem all the way. New branding launching this summer.

12/05/2022

Creativity starts with diving into the bits and pieces. To get there our research process often takes us to places unexpected (sometimes even the candy stall in the shuk). But the inspiration we get out of it makes all the twists and turns worthwhile.

17/09/2020

We wish you a year full of forward motion, freedom, health and yes, good good wine.

Shana Tova!
❤The Expert Collective

08/09/2020

TEC is your in-house marketing, outsourced. Connect with us today.

15/07/2020

Logo Design for Surf Club.

30/06/2020

What if skincare solutions understood with age comes confidence and with confidence comes a deeper and more powerful sense of beauty? One that is rooted in self-love and self-care? With this worldview, we crafted Bio Active Care’s brand identity. The tagline calls on women to "Face Forward" with ownership over their own sense of beauty, aging, and health. Check out the full portfolio on our website https://www.tec.studio/portfolio/bio-active-care/

30/06/2020

26/06/2020

The heart of the Shila hotel brand is the fictitious personality of the woman Shila. Her personality is the muse of the Shila project, uniting disperse creative endeavors around one worldview and ethos. Her story is told through the memory of an old friend, written out on his typewriter as a memory. "I can still smell the flowers she kept in every room and inhaled her memory." Read the full story on our website https://www.tec.studio

01/06/2020

A brand’s identity begins with their brand story, an articulation of the brand’s purpose through a compelling emotional narrative. Milestones specializes in selling colored and shaped diamonds and precious stones online, and their brand story is still one of my favorites.

Here's an excerpt:

"Once diamonds were considered the personification of romantic love, articulated. We believed head and heart in the promise of the love declared through a white stone, small box and bended knee. But today we know better. While romantic love is part of our story, it is not our whole story. Our lives are moulded by many a milestone, and we choose to mark them in full color."

Check out more of my company's work at https://www.tec.studio and follow us on Instagram