BeyondSpark

17/06/2015

BeyondSpark will attend Ad:Tech New York NOV 4-5 2015
http://www.ad-tech.com/ny/

About Us ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build to

16/06/2015

The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google.

16/06/2015

Love this tool!
https://www.whatrunswhere.com/

Have the inside track on your competition's strategies allowing you to effectively plan and buy advertising more efficiently. Get insights into their entire campaign strategies. Leverage this information to dramatically optimize and improve how you advertise online.

16/06/2015

In the latest chapter to a rather convoluted M&A tale, AppNexus will snap up ad tech firm Real Media Latin America (RMLA) from Peter Gervai, the Brazilian entrepreneur who paid $1 some 13 years ago to take it off 24/7 Real Media's hands. The companies didn't disclose the deal price or Sao Paolo-base…

16/06/2015

Mobile video and connected TV interest is up, but measurement and identifiers lag.

16/06/2015

Offer of the day:
DeadWalk: The Last War - iOS - AU (4716)
New Payout: $3.60

Contact your account manager for more information

16/06/2015

Heineken's rigorous creativity scoring system, internally called the "ladder," has helped the brewer scale creative heights.

20/04/2015

Snapchat is renaming its "Our Story" live feeds and tweaking how it's selling them to advertisers, including lowering the asking price.

24/04/2014

http://adage.com/article/digital/facebook-juggernaut-rolls-mobile-ads-surge/292824/

Facebook blew past Wall Street estimates on revenue and profit in Q2 as mobile ads surged.

21/04/2014

http://www.clickz.com/clickz/news/2340734/nielsen-launches-final-test-in-mobile-ad-measurement

Nielsen kicks off its final pre-launch test as it moves into mobile as measurement.

21/04/2014

http://www.clickz.com/clickz/column/2340733/beyond-the-like-using-post-action-analytics-to-create-a-better-roi-formula

Measuring social shares and mentions after the purchase can help marketers develop better bidding models by better understanding the true value of a consumer and the potential after-purchase leads they might generate.

21/04/2014

http://performinsider.com/2014/04/media-buying-dont-pay-for-bad-traffic/

Engage:BDR has some new developments for performance marketers. Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR at Ad:Tech in San Francisco. Discover what’s new on their full-serve platform and when you can take advantage of it. Viewable Impressions option…