YelleDesign

YelleDesign Hi, I'm Elena — an artist and graphic designer. Exploring Tel Aviv in acrylic. Recognized in plastic arts.

I was born and raised in Moscow, where I developed a deep passion for visual arts and design. In 2009, I graduated from the Graphic Design Department of the Moscow Art Institute, which laid the foundation for my career in the creative industry. Soon after, I began working as a graphic designer, focusing on branding, print production, and digital illustration. In 2010, I expanded my expertise by jo

ining digital-printing.ru as an art consultant, where I helped clients bring their creative visions to life through high-quality print materials. My role involved guiding artists and businesses in selecting the right techniques and formats for their projects. In 2012, I co-founded instamag.ru, an online platform dedicated to custom printing and personalized design solutions. This venture allowed me to merge my design background with business strategy, offering innovative ways for people to create and share printed memories. To enhance my artistic skills, I pursued formal training in sketching and painting. In 2017, I completed the course "Sketchbook: The Art of Marker Sketching", refining my ability to capture ideas quickly and expressively. In 2025, I deepened my practice with the course "Acrylic Sketches," exploring the dynamic possibilities of acrylic painting. These experiences have significantly influenced my artistic approach and expanded my creative techniques.

Hi friends. I’m closing this year with this project — The Unfixed.This series reflects on being without a stable center....
27/12/2025

Hi friends. I’m closing this year with this project — The Unfixed.

This series reflects on being without a stable center. I work with water not as a landscape, but as a psychological environment: familiar, quiet, and slightly disorienting. It offers no place to settle — only to drift, adjust, and search for direction again.

The green field suggests an attempt at footing: forms nearly assemble into a structure, then fall apart. The blue work is the pure rhythm of water, where no point of fixation exists. The pink piece is a brief event — a flash of presence, memory, or impulse — appearing and fading before it can become a foundation.

Together, the three works form a sequence of reassembling identity within continuous motion.

acrylicpainting waterasmetaphor migration identity liminality unstableground acrylicart

22/09/2025

The Pleasure 😍❤️ is my new practice within contemporary art.The series explores how culture consumes pleasure in today’s world — fast, bright, and playfully. Infantile figures are placed within strict urban landscapes, reflecting the tension between architectural order and emotional chaos, between seriousness and play. Through neon colors and pop-art aesthetics, the works become a metaphor for contemporary life and its irony.The Pleasure — моя новая художественная практика в современном искусстве.Серия исследует, как в современном мире культура потребляет удовольствие — быстро, ярко и играючи. Инфантильные фигуры помещаются в строгие урбанистические ландшафты, отражая напряжение между архитектурным порядком и эмоциональным хаосом, между серьёзностью и игрой. Через неоновые цвета и поп-артовую эстетику работы становятся метафорой современной жизни и её иронии. #современноеискусство #попарт #урбанарт #гедонизм #цифроваякультура #неон #игровыесимволы #городскаямода #ирониявискусстве

10. Infinite Horizons / Бесконечный горизонтEN:This series is dedicated to the path of a new home, the inner landscape o...
01/08/2025

10. Infinite Horizons / Бесконечный горизонт
EN:
This series is dedicated to the path of a new home, the inner landscape of aliyah, and the living dialogue between ancient utopia and Tel Aviv’s contemporary reality.

Infinite Horizons opens onto a pink cityscape and endless sea—a vision of freedom, hope, and tomorrow’s light.

RU:
Серия работ посвящена пути нового дома, внутреннему ландшафту алии и живому диалогу между древней утопией и современной реальностью Тель-Авива.

Бесконечный горизонт открывает розовый городской пейзаж и бескрайнее море — видение свободы, надежды и света завтрашнего дня.

01/06/2025

An architectural spread in an artbook, exploring the visual language of Tel Aviv — from Brutalist landmarks and Modernist towers to contemporary parametric forms. Using acrylics, liners, and mixed media techniques with a palette knife, the series documents the material memory of the city through façade textures, typologies, and urban rhythms.

28/05/2025

This spread from my artbook is an exploration of collage and acrylic in my limited palette.
I love finding form through cut shapes, rhythm, and texture — and blending visual art with stories I love.

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19/05/2025

Hi everyone!
Sharing my latest painting — an exploration of architectural rhythm, material erosion, and the weight of sunlight.

Title: Solar Residue

🎨 Color Practice – Burnt Sienna, Mars Black & Titanium WhiteA study of contrast, weight, and balance. Burnt Sienna groun...
08/05/2025

🎨 Color Practice – Burnt Sienna, Mars Black & Titanium White
A study of contrast, weight, and balance. Burnt Sienna grounds the page with earthy warmth, Mars Black adds gravity and depth, and Titanium White brings light, clarity, and space to breathe. Together, they form a palette that is minimal, but emotionally resonant. This spread is part of my ongoing visual journal — a place where I explore not just pigments, but the moods they hold.

In Fragments of Gold and Silence, the artist employs abstraction as a medium for articulating inner landscapes — elusive...
05/05/2025

In Fragments of Gold and Silence, the artist employs abstraction as a medium for articulating inner landscapes — elusive, layered, and emotionally resonant. Blocks of color — deep burgundy, black, ochre, and soft nudes — are interspersed with gilded surfaces that introduce a rhythm akin to the architecture of memory.

In Fragments of Gold and Silence, the artist employs abstraction as a medium for articulating inner landscapes — elusive, layered, and emotionally resonant....

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Tel Aviv

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