ThoughtLeaders

ThoughtLeaders Better Influencer Marketing. We help brands to do influencer marketing the right way.

YouTube just announced it’s rolling out age-estimation technology in the US — aiming to identify teen users and apply ne...
09/08/2025

YouTube just announced it’s rolling out age-estimation technology in the US — aiming to identify teen users and apply new protections.

But let’s be honest: whenever algorithms, privacy, and the push to “keep kids safe online” meet… not everyone’s thrilled.

We break down what creators, parents, and platforms need to know in this week’s newsletter:
https://www.thoughtleaders.io/newsletter?utm_campaign=newsletter_week67&utm_source=social%20media&utm_medium=social%20media

Many SaaS marketers still underestimate YouTube as a performance channel. But that’s changing fast.YouTube isn’t just an...
04/08/2025

Many SaaS marketers still underestimate YouTube as a performance channel. But that’s changing fast.

YouTube isn’t just another social feed—it’s an intent-driven platform where people come to learn, compare, and solve real problems. That makes it a natural fit for SaaS brands targeting problem-aware users.

What drives results isn’t virality. It’s relevance. The right creator, with the right message, at the right time. And since this content is evergreen, it keeps working long after it goes live.

Examples:
• Bootdev now gets most of its paying users from YouTube, with creator campaigns delivering 2–3X ROAS.
• Adobe Express reached 2.17M views with a single mid-roll ad on The Diary of a CEO.

We’ve analyzed thousands of campaigns to identify the five YouTube verticals where SaaS brands see the best results:
→ Developer content
→ Productivity creators
→ Business & finance
→ Tech reviewers
→ AI & machine learning channels

Full breakdown:
https://www.thoughtleaders.io/blog/how-smart-saas-brands-are-using-youtube-to-drive-growth

DTC brands like Raycon, Manscaped, and Athletic Greens aren’t throwing more money at Meta or TikTok — they’re quietly do...
17/07/2025

DTC brands like Raycon, Manscaped, and Athletic Greens aren’t throwing more money at Meta or TikTok — they’re quietly doubling their ROI with YouTube sponsorships.

Why? Because unlike short-form ads, creator-led videos on YouTube stick. They rank on Google, pull long-tail views, and build trust that converts — even months after going live.

In our latest breakdown, we reveal:

What the top DTC brands are doing differently

Why mid-sized creators drive better ROI

How brands are using Projected Views to stop overpaying

Read more about the data here:
https://www.thoughtleaders.io/blog/how-top-dtc-brands-are-doubling-their-roi-with-youtube-sponsorships

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