Dani Sarusi: Brand Photography + Marketing Strategy

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Dani Sarusi: Brand Photography + Marketing Strategy

Brand photography + marketing strategy for women who are building an empire.

15/06/2023

I have one summer spot left for my signature brand photography experience!

Details comin' at ya:

If you’re ready to feel:

👉Clear on your brand’s identity
👉Connected to your best fit client
👉Proud of your brand’s imagery
👉Inspired to create content + market your biz
👉Ready to show up like the pro that you are
👉Relieved to finally swap out that old selfie on your website
👉Excited to take your biz to play in the big leagues

Then THIS is for you.

Here’s how it works:

📸We start with an hour-long deep dive of carefully crafted questions to get you thinking and talking about your best fit clients, your brand identity, and business goals.

📸This ^ right here is how we design your photoshoot.

📸From locations and vibe to wardrobe and props; by the end of our call, we’ll have a detailed and well-thought-out plan for our session, including a list of all your must-haves shots.

📸Photoshoot day will be heaps of fun - and then you receive
your gallery of photos and you see yourself and your brand in a whole new way - all dressed up and ready for the big leagues.

📸AND THEN we top it all off with a marketing strategy call to help you maximize your brand photography investment.
Listen to this 👇

“It’s hard to explain what a difference it made to my business - it completely transformed my brand and gave me tons of inspiration for what I wanted to say and how I wanted to present it.”

"Dani is professionalism personified. From the first phone call to the final delivery of the photos, she is clear, friendly, and helpful. She accompanies you on this journey, and makes it better for being there.”

"Working with Dani exceeded all of my expectations. Working with her is like working with a best friend! She really gets you, connects to you, and brings out the very best so you can have incredible visuals to really grow your business."

If you’re ready to take your biz to the big leagues then book a free 30 minute consult call and let’s see if my last summer spot is right for you and your biz.

https://www.danisarusi.com/contact

12/06/2023

Show up, stand out, and shine like the pro that you are.

This is so much more than a photoshoot.

This is a celebration of YOU and all the BIG things you do - and can do.

DM me to get this 🎉 started

08/06/2023

You THINK this: “I’m horrible on camera.”

I do not receive this. 🙅‍♀️🙅‍♀️🙅‍♀️

YOU, my lovely are not “horrible on camera” just haven’t had the right person guiding you through the experience of being photographed.

I’ve got a disco ball full of techniques to help you relax AND feel totally connected to your brand so your zone of genius is on full display.

Here’s a sneak peek at how I do this:

💃 I get you moving - I might ask you to:

👉Switch your weight from foot to foot

👉Roll your shoulders

👉Walk - simple yet, incredibly impactful

🧠I get you thinking - I might ask you to:

👉Close your eyes, think about your fav client, count to three, then open your eyes.

👉Get you to read then repeat in your head a kind message from one of your grateful clients.

🎤I get you talking and laughing - I might ask you to:

👉Pretend I’m your fav client and talk to me about my problem - help me solve it - then I’ll raise my hand to signal you to freeze mid sentence.

👉Repeat a statement that gets you all fired up - something you believe with all of your being.

👉 I get you to lol to get a very genuine smile (fake smiling is hard esp for long periods of time).

📸I adjust for lens distortion

👉 chin up, over, and down - this makes a HUGE difference.

💛I’m also there fixing fly away hairs, reminding you to re-apply lipstick, and making sure you FEEL as FABULOUS and as PRO as YOU ARE.

So yeah, YOU’RE not horrible on camera - you just need someone to guide you through this experience that is not only FUN but will totally change your perception of yourself and how you are in front of a camera.

Drop an emoji if I’ve told you to put your chin down!

Swipe to see these techniques in action.

Featured 📸:

05/06/2023

Your people want to connect to WHO you are.

It’s so important for you to know that one of the foundational principles that guides me as your brand photographer is that i’m not here to make you look perfect or to make you look like someone you’re not.

That doesn’t serve anyone. 🙅‍♀️

👑I’m here to shine a light on your pizzaz

👑To capture the sparkle that makes you YOU

👑To give you visuals that will allow you to tell your story and attract your best fit clients

Here’s why THIS is more important for your biz than a perfect pose. 👇

When we buy something from a small biz we buy from the person because we TRUST them. We trust them bc we like them, we like them because we know them + they have proved to us that they know their stuff + they can help us solve a problem.

👉If YOU want to attract your best fit client they have to like you and trust you.

What’s the best way to do that?

✨You gotta SHOW UP, STAND OUT, TELL YOUR STORY and be YOURSELF. ✨

Because your people are going to connect to YOU - the real you - not a perfectly curated version of you that actually isn’t you at all.

---

Hi, I'm Dani Sarusi — your fairy brand-mother in flip-flops, confetti connoisseur, master of perfectly chosen gifs, and chief choreographer of spontaneous dance-parties.

I'm here to help you build a brand that looks, feels and sounds just like you.

Featured 📸 dat me! My 5-year-old daughter wanted in on the action - and this unscripted moment is officially one of my favorite brand photos of all time. 💛

👉👉👉Head on over to my stories for some practical tips on which bits of your personality should and could be part of your brand.

15/03/2023

Have you ever looked at a photo of yourself and thought - hold on - that doesn't look like me.

Does it?

No. No it doesn’t.

So, why does this happen?

Simply put, photos are two dimensional, and you, my friend, are not.

But, we can make little corrections here and there to help make up for that.

If you've ever done a shoot with me this will sound very familiar to you.

"Chin down! Chin down. Put your chin down. Chin down a bit."

You get the drift.

I’ll ask you to pretend there is a bar going under your chin and you have to get your chin over it.

Why does this work?

Well, we’re accentuating your 3D-ness (not a work but that’s ok roll with it).

Feels awkward AF but looks great.

So yeah, chins down folks, chins down.

Swipe to see what I'm talkin' about.

12/03/2023

You can do BIG things.

Create a goal.

Make a plan.

Work backwards.

You got this.

📷 CEO Liba Lurie

05/03/2023

The most important word you can use to grow your biz is “NO”.

When you’re just starting out, saying yes to anyone willing to pay you for your time is part of the learning curve. But once you’re your offers are refined, and you know who your best fit client is, it’s time to start turning down jobs that aren’t “exactly” what you do, yes, even if you can technically do them.

Why?

Because working with your best-fit client is the ONLY way to ensure sustained growth.

Really good things that happen when you work with your best-fit client.

😍Your value is highest because you’re doing what you do best for the person it was designed for.

😍You build your reputation in your niche.

😍Best fit clients are amazing referrers, give killer testimonials, and provide you with success stories.

😍You learn how to make your offer even better.

😍You refine your process and become more efficient - which increases the value of your offer.

Sounds great, huh? But in the real world, when there is money on the table and you are capable of doing what this less-than-ideal client wants - it’s hard - it’s really really hard.

What if I told you that not all shekles are created equal. Does something shift?

When you work with someone who is not your best fit client YOU PAY in opportunity costs.

🤦‍♀️First, the time spent with them takes time away you could be spending connecting to and working with the clients you love most.

🤦‍♀️Your offer’s value decreases because you’re not working in your zone of genius.

🤦‍♀️You are forced to reinvent your processes - which takes up time, mental energy, and makes you second guess your skills.

🤦‍♀️Then, if you don’t get it right, their not happy and your imposter syndrome creeps in.

🤦‍♀️Which results in you running your biz from a place of self-doubt and frustration - all because you worked with ONE less than ideal client.

So, next time you get an inquiry for someone who isn't your best fit, the best thing you can do for them and yourself is to send them to someone who they are the best fit for and leave space in your orbit for your most loved client.

📸 one of my many most loved clients in one of my most loved photos

28/02/2023

The goal of every photoshoot is to make sure you walk away with a diverse collection of photos that you can use and re-use to attract your best fit client.

But hoooooow?!

During our first strategy session (the key to a sha-mazing photoshoot), we design various scenes that will reflect the different aspects of your biz, brand and the stories you want to tell.

The possibilities are truly endless but some of the most common themes are:

✨You working in your zone of genius

✨You guiding your best fit client to success

✨You being casual and carefree

✨Portraits that show off your personality

✨Negative space photos (you know, those photos with lots of white space to the person’s left of right)

✨And always - ALWAYS - something totally magical and unique to you - my specialty! ✨

The last one is always that hand-swooping-to-mouth-tears-in-the-eyes whoa moment when you see yourself as I do: like a total boss ready to sing her truth.

👉 What story are you itching to tell but can't because you're missing that PERFECT photo to help you do it? Tell me in the comments and I'll give you a DIY idea!

Featured 📸 wanted to connect deeply to her best fit client by telling her story about overcoming the symptoms of MS. And we created some gorgeous imagery that does just that.

Magic. 🪄

Address

Telephone

+972546542012

Website

http://www.danisarusi.com/

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