Upstart Marketing

Upstart Marketing I help startups craft a compelling story about their amazing solutions.

24/09/2019

Worried about global warming or vehicle pollution? In 1894, The Times newspaper predicted that “...in 50 years, every st...
12/09/2019

Worried about global warming or vehicle pollution? In 1894, The Times newspaper predicted that “...in 50 years, every street in London will be buried under nine feet of manure.”

By the late 1800s, large cities all around the world were drowning in horse manure. The London Times predicted in 1894 that in 50 years time, every street in London would be buried under nine feet of manure.

More great Israeli technology from a great startup.
12/09/2019

More great Israeli technology from a great startup.

Israel-based Redefine Meat, which develops technology for 3D printing alternative meat products, announced the completion of a $6 million seed round Wednesday

Even if you'd never drink a  , Starbucks interactive brand portal is well worth 5-10 minutes of your time.
27/08/2019

Even if you'd never drink a , Starbucks interactive brand portal is well worth 5-10 minutes of your time.

LOL.
27/08/2019

LOL.

"Consumers are savvier than ever before, and their buying journeys are more complicated. They can smell a sleazy sales p...
23/08/2019

"Consumers are savvier than ever before, and their buying journeys are more complicated. They can smell a sleazy sales pitch from miles away. They know when brands are being genuine and when they’re just grabbing for money."

Content marketing has exploded in growth in the last few years. According to analysts from Technavio, the industry is set to be worth a projected $412.88 billion by as soon as 2021 – two years down the road, writes, Julia McCoy Chief Executive Officer , Express Writers

I haven't used it and my kids are too old, but this sounds like   at its finest.
24/06/2019

I haven't used it and my kids are too old, but this sounds like at its finest.

A learning app hopes to harness the popularity of Marvel's superhero pantheon to power learning for kids age 7-11.

More great Israeli technology (and one of my clients): AI for predicting the profitability of movies & TV programming ba...
12/06/2019

More great Israeli technology (and one of my clients): AI for predicting the profitability of movies & TV programming based on scripts or trailers.

Vault's RealAudience™ predictive analytics and marketing platform unlocks critical audience insights and promotes ideation at any stage of content lifecycle.

Interesting. A throw-back to scheduled programming of yesteryear... afterall, who watched the Exorcist during the day?
11/06/2019

Interesting. A throw-back to scheduled programming of yesteryear... afterall, who watched the Exorcist during the day?

Steven Spielberg is about to venture into the mobile streaming world with a horror story you can only watch after dark.

Very cool Israeli technology.
29/05/2019

Very cool Israeli technology.

This week, diners at a fancy restaurant in Israel were served an elegantly plated kebab, garnished with an eye-catching swipe of crimson sauce and thin slices of red onion. What they didn’t know is…

A deeper look at branding & politics. The results might surprise you. .
28/05/2019

A deeper look at branding & politics. The results might surprise you. .

A new survey finds nearly half (49%) of respondents said brands should not weigh in on political issues. However, it’s not a majority because about one-third said they believe brands should get involved, while another 22% were unsure. Sentiment analysis around this question suggests context matter...

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