05/01/2023
Lay’s initiated the ‘Smile Deke Dekho campaign’ in October 2019.
The brand promoted the message of how a simple smile can connect different individuals universally and convey emotions effortlessly through each flavor of chips.
The uniqueness of the initiative was engaging the influencer's on various social platforms in advertising the brand for them.
The campaign accelerated the use of social media platforms by asking the consumers to pose a smile with their packets of Lays
A feeling of personalized product that is uniquely curated just for the customers is a way to connect with the consumers individually.
Can you think of more such case studies? Do let us know about them in the comment section!!!