16/09/2022
Defining the brand before designing it, is a vital step. “Describe your brand” is one question all our clients have heard from us.
This question helps define the direction the brand will move towards.
There are various ways to answer this question but sometimes to keep it simple, we ask our clients to describe their current/desired brand in 3-5 words.
Every brand you know of can be distilled down to 3 adjectives or emotions. For example; Disneyland = Spirited, Caring, Colorful; or Starbucks = Sophistication, Fresh, Welcoming.
Whereas our 3 words are
1. Partner: We believe in collaborating with our clients over working in isolation. Like partners, we’re fully invested in our client’s goals for their business. This has always helped us deliver the best results.
2. Wizard: Think Gandalf but without the wand waving magic (or is that Dumbledore?). Like a folklore wizard, we intend to be a watchful guide in the journey of our clients and equip with the right tools to achieve what they seek.
3. Moongoose-y: Like a mongoose doesn’t shy away from taking on a cobra — we don’t shy away from taking on large challenges either. He’ll, we’re so inspired by the mongoose’s attitude that we even named ourselves after Kipling’s mongoose. If you didn’t know this already, now you do.
Let us know in the comments, what’s your favourite brand and their 3 words.
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