23/05/2025
Introducing the brand identity for Zone – Where comfort meets teenage trends
Zone is a contemporary fashion brand designed for today’s teenagers — confident, expressive, and trend-conscious. Positioned as an accessible brand found in popular retail outlets, Zone blends affordability with a strong sense of identity.
The visual identity centers around a refined lettermark logo in purple, a color chosen to represent loyalty, creativity, and kindness — values that define the brand's voice and audience connection. The design is minimal yet impactful, ensuring versatility across digital and print touchpoints.
Zone isn’t just a brand — it’s a space where authenticity and style meet.