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Team Tip Of The Week!“As a media buyer, you have to be capable of formulating calculated guesses - your best theories. O...
19/12/2021

Team Tip Of The Week!

“As a media buyer, you have to be capable of formulating calculated guesses - your best theories. Other times you will have to suspend all assumptions and just test, test, test”

Seb Berariu

In order for brands to entice customers, they can use scientifically proven methods and techniques to persuade customer...
17/12/2021

In order for brands to entice customers, they can use scientifically proven methods and techniques to persuade customers to buy their products or services. One such method is to let the customers use their products at their outlets. This experiential contact allows the customers in understanding the products more readily.
This effect is known as "The Direct Experience Effect" and is very helpful in allowing the customer to understand the properties of the products. This, in turn, increases the chances of the customer buying that product.
Research in marketing and e-commerce indicates that the Direct Experience Effect helps brands in building their customer base. Investigations also imply that the customers made via this technique remain loyal to the brand.

In today's era, every brand is indulged in racing for the more effectiveness of their products, but the top place is for...
09/12/2021

In today's era, every brand is indulged in racing for the more effectiveness of their products, but the top place is for those which seems more friendly. Now the main question that echoes in mind is how to increase any brands' positivity and coolness? Among many other reasons, the top two reasons included "Desirability" and "Autonomy".

Desirability:
The first key element basically refers to the level a brand has for its effectiveness and appeal. It mainly includes brands' features for which it becomes the need of people. Three elements that increase desirability includes:

· Extraordinary benefits: Best advantages a product offer when compared with others.
· Impressive power: The energy a brand shows when making it into use.
· Attractive Charisma: The pleasant appeal which captures users' attention.

Autonomy:
Autonomy defines the way a brand makes, break and follow its rule to increase effectivity to the maximum level. It is balanced by three factors:

· Trustworthy: Defines the authenticity a brand hold.
· Genuineness: Constant value that a brand holds for its consumers.
· Revolutionary: Uniqueness which makes it different from others.

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Moguls-Media, WeWork, Bannerghatta Road, Begur Hobli
Bengaluru
560076

Telephone

+917991582898

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