15/05/2025
Client Case Study: DLC The Learning Club
About the Client
DLC The Learning Club is an edtech company specializing in spoken English and competitive English courses. They offer structured learning packages aimed at helping individuals improve their communication skills, with a unique method known as Vocabmetry.
Challenge :
Despite having a quality product and a well-structured spoken English course, DLC The Learning Club was struggling to generate online sales. Their audience wasn’t converting, and they lacked a structured digital funnel and ad strategy to scale their offers effectively.
Our Solution
To solve this, we implemented a full-funnel strategy, including:
Sales Funnel Creation: Built a high-converting funnel with clear CTAs, lead magnets, and upsell offers.
Facebook & Instagram Ad Campaigns: Designed and executed targeted ad campaigns for both lead generation and conversion.
Optimized Upsell Flow: Maximized customer lifetime value with an effective upsell system.
📈 Results (Monthly Summary)
Category Amount (₹)
Lead Magnet Revenue: ₹69,650
Ad Spend ₹ 60,000
Upsell Revenue ₹1,49,600
Total Revenue ₹2,19,250
Net Profit (approx) ₹1,59,250
With just ₹60,000 in ad spend, DLC generated over ₹2.19 Lakhs in total revenue, resulting in an approximate net profit of ₹1.59 Lakhs in a single month.
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