Evaluating the business, then enabling the organisation in the required manner and enhancing the business is our job.
Every business whether it is offering a product, service or commodity requires marketing to showcase their offering. However they typically do not have a marketing department to take care of this need and depend on copy/paste or indigenous methods to deliver the results. Marketing: Whenever there is a new idea it needs to be properly strategised to ensure the success of the idea. This applies to a new/re-launch of a product, service or charity too. Good entrepreneur will ensure there is enough thought that goes in before the idea is put in action. A professional with his experience can make the difference by giving right inputs and sometimes can even prevent the ‘re-invention of the wheel’ with his experience and exposure. Market Research: MR plays a vital role in many aspects of idea implementation. But it is very important to spend the money wisely when it comes to deciding on the target group in which one carries out the MR. Someone experienced will be able to guide the MR agency to deliver better. Branding: Giving your idea a name and then building the right image for it is where the branding plays a right role. Many a time we give priority to our like’s n dislikes than what might be more apt for the product. Here again an experienced person can guide the management to ensure their idea gets an appropriate identity and a good recall. Advertising: Each idea might require to be reached to different kind of audience; this is where selecting the right reach out mode will help. Today with the advent of social media and niche channels n magazines selection becomes that much more difficult. More over the cost of reach has become very expensive. This is where one needs to be wise in spending so that every rupee spent is giving the VFM. Here too a person who can guide the ad agency to select the right direction can save/stretch the money allocated. PR & Corporate Communications: today PR plays a vital role in building the right image for the Business idea/organisation/personality. While PR agencies are many, having the right one on your side and ensuring they deliver on the right expectations is very important and vital; a professional who has expertise in this area can help to get you the right coverage. In addition to the above, one needs to give enough importance to CRM & CSR too in the modern day business practice, and continues attention to these will pay richer dividends. While most of the above are short duration requirements, it is key that these are given due importance and are paid attention to. A professional with exposure in these areas can make all the difference by hiring them for short durations. This could save lot of money in the long run. Instead of having highly paid specialists to man each of the requirements it might be better to hire someone who can guide in all or some of the above for durations ranging from 6-24 months to ensure the business idea gets rolling. For the purpose of actual execution organisation can simply have executors at the lower level of the ladder. This is where Samridhee can deliver on contracts for 6,12,18, 24 month periods. Solutions are always tailor made and market oriented.
