The campaign title, "PARYAAVARNAM" denotes environment and connotes change.The goal of the campaign is to achieve a balance in interaction between the human beings and nature through sustainable living We the students of II MA Public Relations Stella Maris College (batch of 2009) have been exposed to various on and off campus activities relating to environment. The campaign title, "PARYAVARANAM" denotes environment and connotes change. The campaign addresses the need to change for the better towards the environment. The goal of the campaign is to achieve a balance in interaction between the human beings and nature through sustainable living. The Campaign also aims to achieve a stronger community voice that will stand up for the environmental cause. The logo of the campaign draws inspiration from the tree of life. It magnifies the complexity of the environment in which we live in. The two trees in the logo is the representation of the multiple levels of interdependence of the elements in an environment. the tree and the growing root and shoots adapt, adopt and assimilate in tandem with nature.
