AdD Zero

24/03/2021

Companies Like Google, Pandora, Xasis are coming out with their own way of tracking mechanisms in the name of Universal Id, Statistical ID, IP address etc...

First Party Data – is going to play a major role in creating Newer Horizon and newer players in Digital Market, More players who is owning 1st party Data shall come out with their own Ad manager / Channels.

World may move towards Consumption based targeting instead of Interest & Behavior.

13/03/2021

Impact of Cookie Ban for Advertisers:
The 3rd Party Cookie Ban definitely going to hit Advertisers whose strategy largely webbed around Cookies.

In India Internet pe*******on is 50% (650 Mn) - According to statista. large –scale advertisers are mostly depend on 3rd Party cookies and they serve almost 100% of Creamy customers – ( Direct brands/ Start-ups – unicorns – Soonicorns / Enterprises), Other Medium and small scale advertisers those who serve fragmented retail segments are Heavily depend on portal’s (FB/Google/LinkedIn/YouTube/Insta) first party Data, hence won’t be affected much.

Upside: It creates new opportunity for Publishers / advertisers
Downside: No Cross device Identity is possible hence less Personalisation on Ads / Dip in Revenue

11/03/2021

How the (Adtech) world after 3rd Party Cookies Ban?

Let see how this will impact for Consumers, first..

The ban on third-party cookies will give consumers more control over the data they share with companies online, the personalisation of a web experience (outside a specific brand’s owned website) could become less common, with more irrelevant or ‘boring’ ads being shown. However consumers who have visited the website of a specific brand are still likely to be targeted with personalised messaging from that brand (or other brands owned by its parenting company).

Upside: More Control on Personal Data
Downside : Less Personalised Webexperience , Boring or irrelevant ads being shown

Lets see the Advertisers side impact in coming days.

23/02/2021

How Consumer Identity will be in "Cookie-less" world. The browser which accounts 64% of World's usage is going to BAN 3rd party Cookies from 2022.

The immediate and upcoming changes to third-party cookie support carry a variety of challenges for digital marketing. Much of our current industry landscape is reliant on cookie data to function, such as:

- Behavioral Targeting

- Reach and Frequency Tracking/Management

- Conversion Tracking and Attribution

- Remarketing and Site Retargeting

- CRM Targeting and Segmentation

How the marketers will address, whats gonna be the new way of Targetting Consumers?!..

Stay tuned for More in this..

10/02/2021

Is "Native Advertising" a necessary evil?

Is it because of its ambiguous in Nature? or its Deceptive form?

Lets have a brief look on it

When native advertising appeared on the scene in 2011, it posed an important question: Why not create an advertising experience consumers enjoy?

Since then, native advertising has evolved from a consumer engagement tactic to a powerful tool that influences behavior across the decision-making process.True native ads match the design, layout and experience of its environment. When consumers are presented with branded content in a highly organic, non-promotional manner, they’re more likely to engage and eventually convert than when presented with standard display content.

With marketers devoting almost two-thirds of their display budgets to native ads in 2020 according to a "2019 eMarketer study", native ads will be an essential tool for marketers’ in the decade to come.


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28/01/2021

A Great Example of How Analytics can impact in your outcome?

How Analytics helped Recent India vs Australia Test Series ?

Is Analytics Only for Sports?
Are Only Big Enterprises can Afford these tools?

Can Analytics Possible for Small & Medium Business?

To Know More: Visit www.addzero.in

https://timesofindia.indiatimes.com/sports/cricket/england-in-india/india-bowling-coach-bharat-arun-eyes-joe-roots-scalp-after-stifling-steve-smith/articleshow/80491237.cms

Cricket News: Steve Smith is done. Joe Root is next. As India shifts focus from the demanding Australia tour to relative "comforts" of playing at home, Joe Root's s

19/01/2021

Did you Know the Word "Strategy" did not exist in business till 1950's?

got any idea who introduced it?..

After Second World War - soldiers were started to return back to their business and jobs, those days mostly businesses were concentrating predominantly on process improvement (eg: Improving the speed of the car etc..).

Those who returned from Militalry were talking about the words like " Vision" , "Mission", these words gave direction and clarity in reaching desired goal. In Army, Navy & Airforce they used different leveles of strategies, thus the first way for strategy thinking was influenced by Millitary thinking.

Ok.. So who introduced the word Strategy in business?..

Kenneth R Andrews - was the person who introduced and popularized the concept / word "Strategy" in Business in early 1950's.

16/01/2021

No Matter How Big or Small your Business Is !! When it comes to Customer Experience, Numbers Does matter. Customers are on a constant lookout for Unique Experiences, they easily move competitors if they are not 100% satisfied. It is Imperative for business to persistently improve their product & Services on the basis of Changing Customer Behavior, So How do you read it?

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06/01/2021

No Matter How good Your Product Is? How Effective your Advertisement Is? You Won't Make Your Customers Happy, If You Don't Understand Their Experience When They Come Into Contact Your Business.

Happy Customers Leads To Happy Profits !!

We Help You Measure Your Customer Happiness and Ways to Increase It To Happy Profits!!
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31/12/2020

AdD Zero - Wishes everyone a " Happy & Prosperous New Year".
New Year, New Decade and New Possibilities !!

May the New year bring us all Growth, Opportunities and Success!!

30/12/2020

Wants to Know about More about your Customers?! We help you Create Customer Journey Map through out "Customer Life Cycle", which reveals Customer Motivation, Expectations and Moments of Truth at each interaction point.

Reach us Now https://www.addzero.in

26/12/2020

In Todays Tough time taking a Bold Business Decision is even Tougher !! We make it easy for you, Yes. Hire a CEO for a Day, Sounds Amazing Isn't!! We connect you with Top person in your business Vertical for Consulting / advice on your Decision etc..
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