Viswa Sivagnanam

Viswa Sivagnanam Helping Business Owners To Scale Online Scaled Over 15+ Businesses From 0 To 5cr Revenue Digitally

26/09/2026

Sales are going well, but you still need cash for raw materials. Where did the money go?

An order worth ₹3,00,000 can look like a strong sale. If the customer pays in 60 days and your supplier needs payment today, that sale has not yet funded today’s purchase.

Take one sheet and write down:

1. What cash is expected to arrive this week, with dates
2. What must be paid this week, with dates
3. Which payment falls before the expected receipt

That timing gap is what you need to plan for. Review the sheet each week so a busy sales pipeline does not hide a cash shortage.

Follow Viswa Sivagnanam for practical business-owner advice. Comment “SALES” if you want to know how we addressed this sales-driven cash flow problem for a client.

25/09/2026

Before you buy more leads, check the inquiries already sitting in your business.

Out of your last 100 inquiries:

1. How many received a reply?
2. How many received a call?
3. How many became sales?

If 40 people never got a reply, that is the first sales problem to fix. Assign someone to handle follow-up if you cannot keep up yourself. Review unanswered inquiries at the end of every day, then decide whether you need more leads.

Viswa Sivagnanam shares this simple sales check for business owners. We used this approach in a business and saw sales improve; the video does not give a figure or a timeframe.

Comment “SALES” if you want to know how we did it.

24/09/2026

A customer call cannot follow your script word for word. You cannot predict what the customer will say.

Keep the order of your questions instead:

1. What is happening in their business right now?
2. What is the core problem?
3. What issues is that problem causing?
4. What solution fits that specific problem?
5. Can you agree on the next step?

If they say, “We have orders, but delivery is delayed,” stay with the delivery problem. Understand the delay, propose a suitable solution, and agree on what happens next.

Write these five steps on paper and use them to review your next customer call.

Comment “SALES” if you want to apply this conversation flow in your business.

23/09/2026

Does asking for the sale feel like pressure?

Before asking a customer to decide, find out what they still need to know.

Try these two questions:

“Does the plan we discussed fit your problem?”
“Before we start, what else do you need to know?”

If the delivery date is unclear, confirm it. Once you’ve answered their doubts, ask: “Are you ready for the next step?”

If they’re not ready, ask why. If the answer is no, accept it. A clear decision is more useful than a pressured yes.

Comment “SALES” if you want to apply practical sales strategies in your business.

20/09/2026

“Your competitor is 10% cheaper.”

Don’t reduce your price immediately.

Put both quotations side by side and check whether they include the same:

• scope and specifications
• delivery commitment
• installation
• after-sales support

A lower starting price is not always a lower complete price. Compare total value with total value—not one headline number with a fully loaded quotation.

If everything is genuinely equal, then discuss the customer’s reason and respond clearly. Diagnose the difference before you defend your price.

Comment “SALES” if you want to implement practical sales strategies in your business.

18/09/2026

A good sales call is not a long product explanation.

Ask questions that help the customer describe the real problem:

How are you handling enquiries now?
Where does the delay happen?
What does that delay affect?

Listen carefully. Repeat the problem back in the customer’s own language. Only then explain the part of your solution that matches their situation.

The goal is not to speak more. It is to understand better and make your explanation relevant.

Comment “SALES” if you want to improve your sales conversations.

16/09/2026

Not every “not interested” response means your leads are bad.

Audit your last 20 business enquiries before you blame lead quality:

How many were genuine?
How many did your team contact?
How many converted?
Which source produced the wrong numbers or weak enquiries?

If the leads are genuine but conversions are low, check three things: price, trust, and follow-up.

Track these numbers this week. Comment “SALES” if you want to implement this properly in your business.

15/09/2026

Your first cold call is not for closing the sale.

Start with a simple permission-based opener:

Say who you are.
Explain why you are calling.
Ask for just 30 seconds.
Name one relevant problem.
Check whether their team faces it.

If the answer is no, thank them and end the call. If it is yes, understand when the problem started. Build relevance before you try to sell.

Comment “SALES” if you want to apply this approach in your business.

14/09/2026

When a customer asks for details, do not overwhelm them with every brochure you have.

Ask one simple question first:

Do they want the price?
Do they want to understand your process?
Or do they want to see a sample?

Send only the relevant information, add two lines explaining what to notice, and request a short follow-up call. Clarity helps the customer decide; an information dump creates confusion.

Comment “SALES” if you want to implement this approach in your business.

13/09/2026

A customer has not replied. What should you do next?

Do not keep sending vague reminders.

1. Refer to your last conversation.
2. Ask one small decision question.
3. Message them on the follow-up date they gave you.
4. If they are not interested, stop chasing.

A useful follow-up sounds like: “Would you like help fixing this, or shall we put it on hold?”

Follow Viswa Sivagnanam and comment “SALES” to apply practical sales strategies in your business.

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