06/08/2026
Plot twist: this post was created with AI - and that is exactly the point.
From 2 August 2026, new EU AI Act transparency requirements began applying to certain AI-generated or altered content, deepfakes and interactions with AI systems. It signals an important shift for brands: audiences increasingly expect to know when AI is shaping what they see.
Transparency is not a limitation. It can be a trust signal.
Use AI to move faster.
Keep humans accountable.
Disclose clearly when it matters.
Would an “AI-generated” label make you trust a brand more, less or make no difference? Tell us below.