Ubi MACs

Ubi MACs One-stop solution for your advertising needs. You get your media approach and plan reviewed by Indu

05/04/2021

According to FICCI report, Print has degrown 36% in 2020 due to the impact of COVID-19. Print's revenue declines were led by a 41% fall in advertising and a 24% fall in circulation revenues. English language and metro newspapers were hit harder and struggled to get back their circulation post the pandemic, while regional language newspapers recovered a larger portion of their lost circulation.

05/04/2021

Mr Ashish Pherwani, Partner and Media & Entertainment Leader, EY India, said the M&E sector witnessed a shift in demand patterns as consumers actively sought alternatives and had the time to try new things. Consumption patterns shifted and increased across online news, gaming, and entertainment. The supply side too transformed as companies took the opportunity to reinvent themselves. Every segment redefined itself across verticals by becoming medium agnostic and embedded video, audio, textual and experiential products to enhance their offerings.

05/04/2021

Television:
Declined by 13%. Though television remained the largest segment in 2020, it saw a 21.5% fall in advertising revenues in 2020 to Rs 251 billion due to highly discounted advertising rates during the lockdown months. Smart TV sets crossed the five-million mark and grew their base by around a million homes. The overall time spent watching TV increased by 9% over 2019. The television segment’s revenues are expected to grow at a CAGR of 7%

05/04/2021

Digital media:
In 2020, it grew by 6.5% to reach Rs 235 billion and is expected to grow at 22% CAGR to reach Rs 425 billion by 2023. 28 million Indians (up from 10.5 million in 2019) paid for 53 million OTT subscriptions in 2020. This was the first time paid OTT subscriptions crossed 50 million. Digital advertising was also led by an increased allocation from traditional advertisers who accelerated their investments in digital sales channels. It is expected to outpace all other ad media by 2024 or 2025.
Newspaper digital products will increasingly go behind paywalls and it is expected to generate subscription revenues of Rs 4 billion by 2023

05/04/2021

Online Gaming:
Continuing as the fastest-growing segment of the M&E sector for the fourth year in a row, the online gaming segment grew 18% in 2020 to reach Rs 77 billion aided by work from home, school from home, and increased trial of online multiplayer games during the lockdown. The segment is expected to reach Rs 155 billion by 2023 at a CAGR of 27% to become the third-largest segment of the Indian M&E sector

05/04/2021

Digital media and online gaming were the only segments that grew in 2020. Digital media has overtaken print, and online gaming has overtaken a disrupted filmed entertainment segment.

Sanjay Gupta, Chairman, FICCI Media & Entertainment Committee, said, “Digital is fuelling an unprecedented growth in content creation and consumption in almost every Indian language, creating new economic opportunities for both the media and entertainment industry and creative professionals across the country."

05/04/2021

M&E industry degrows by 24% in 2020; revenues down to 2017 levels. The industry is expected to grow 25% in 2021 to reach
Rs1.73 trillion as per FICCI report.

19/02/2021

Pre-Audit to make your investments work harder.

Launch Party, Ubi MACs 🥳🤟🎉
19/02/2021

Launch Party, Ubi MACs 🥳🤟🎉

19/02/2021

Introducing Ubi MACs.

Seven independent agencies coming together to solve for the Advertising and Communication needs of Startups and not so b...
19/02/2021

Seven independent agencies coming together to solve for the Advertising and Communication needs of Startups and not so big advertisers.

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