Humanise The Brand

Humanise The Brand This page is all about branding, advertising and marketing stuff. We try to focus on how new technol My name is Anand. I don’t go after the technologies.

I am a learner and Certified Digital Marketing Practitioner. I started working in tradition marketing space some six years ago and then gradually moved into the new age marketing space.The role of Internet is very crucial in my Journey from conventional marketer to new age marketer. The Internet simply inspired me to redefine me. I had a quite deep interest in traditional marketing and learned a l

ot about marketing concepts and activities. When I started practicing Digital Marketing, many times I tried to create a successful fusion of traditional and digital & the experience was awesome. I don’t get frightened by the emerging pace of new technologies. My formula is simple which saves me from nervousness. I simply a student of my customer’s behavior. For me, it is not important what technology can do. The idea which keeps me enlightened that how my customers using or going to use the technology to solve their problems. Here I try to add value and trade their attention. �

Brand building is another subject which interests me a lot. I have firm believe that building a great brand is the most sustainable model of business. I get frustrated when I hear many of my tribe equate branding with visibility and logo. My favorite writer Marty Neumeier explains that Logo is not a brand, the brand is a gut feeling of customers or potential customers. The brand is not what we feel, it is what they feel. So for me, brand building is a much deeper thing than just designing identities and making those identities visible everywhere. I still consider myself a novice in this transformation. The Internet is my teacher. I learned many things and by the people whom actually I don’t know. So, the purpose of this blog is to help marketers like me with the idea and information which I keep learning from various sources. Before taking the formal education of Marketing Management, I have learned history and Indian culture. The understanding of humanities subjects like history, political science and philosophy help me to develop my cognitive and critical thinking. It helps me a lot to understand technologies and human relation as well as the purpose of business. My thought is “Help the world and the world will help you back”. You can reach me at E-mail: [email protected] or Call: +91-9953420996

Facebook: https://www.facebook.com/anandwell

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Linkedin: https://www.linkedin.com/in/anandmarketing

Finding Gold in the Marketing of You !
23/04/2020

Finding Gold in the Marketing of You !

From a personal standpoint, you don’t need ten million likes on Facebook or fifteen million views on YouTube for these channels to be effective in helping you push through online purgatory to the Promised Land. In fact, understanding the intent of the people you are connected to and how to best ad...

The Real Competition Is Clutter : Marty Neumeier
13/04/2020

The Real Competition Is Clutter : Marty Neumeier

Neumeier explained the competition in his book ZAG. He explained the clutter and established the point that real competition is various type of clutters. Here I am sharing you the excerpt from his book. We not only live in a world of FASTER, we live in a world of MORE. Traditional marketing strategi...

27/07/2018

1.Create relevant metadata of the video 2. Optimise with keywords 3. Focus on the thumbnail (Use click bait Technique) 4. Make “shareable” content 5. Add a video transcript 6. Create a video sitemap

13/05/2018

What makes something to go viral ?

11/05/2018

How to do SEO of your Video Content?

Create relevant metadata of the video
Optimise with keywords
Focus on the thumbnail (Use click bait Technique)
Make “shareable” content
Add a video transcript
Create a video sitemap
Allow embedding of your video
Share on social media

11/05/2018

Video marketing has been unanimously chosen as one of the rising stars in marketing corridors, thanks to social integration and investments by Internet giants. It is gaining a vital place in the marketing plans of all major companies to connect with consumers, engage with them and convert them into paying customers.

YouTube is the first platform which revolutionised the video content creation, consumption and sharing. Platform has hug...
03/05/2018

YouTube is the first platform which revolutionised the video content creation, consumption and sharing. Platform has huge regular traffic of video viewers. It is world’s biggest online video streaming platform and it is owned by Google.

In this post I will talk about Youtube advertisement, but some of the ideas are helpful to scale organically also.

As you see in title I called it an under-priced attention, I explain you why ?

Majority of advertisers who are using Youtube ads are B2C players and just doing TVC here. Its OK, to use it as an extension of TVC distribution medium. BUT Youtube is much deeper than just 30 seconds ad broadcast channel.

Many marketers consider it a social media channel and make strategy in preview of social media behaviours BUT it is second biggest search engine after Google also.

YouTube Advertising: YouTube is the second-largest search engine in the world, trailing only Google. There are over two billion YouTube videos streamed every day, and advertisers want a piece of this viewership pie. Learn how you can get best out of Youtube Advertisements, Read More...

Rank High in Local Search with Google Business Listing
25/03/2018

Rank High in Local Search with Google Business Listing

GMB has post feature like other social channels. Very few people use it. Most important is this post feature has mild influence on ranking of that particular content. Google listing are highly used property but few businesses are tapping this opportunity at fullest. READ More...

Why Visual Contents are the Key Success Factor on Social Media?
21/03/2018

Why Visual Contents are the Key Success Factor on Social Media?

Keyboard shortcuts can improve your social media handling time by 60%. Here are Facebook, Youtube, Twitter, Google+, Window and Mac shortcuts. Learn...

Why Visual Contents are the Key Success Factor on Social Media?
21/03/2018

Why Visual Contents are the Key Success Factor on Social Media?

Visual Contents are dominating the social media. It is time for marketer to strategise the whole social media strategy around visual contents..

Put These Five Social Media Tactics in Dustbin
21/03/2018

Put These Five Social Media Tactics in Dustbin

Social media is all about socialising, humanising and making in-depth empathic relation with your followers. You make several strategies to achieve this. Some strategies had worked great when social was taking baby steps. Now we are seeing the mature social web, where users have been well learnt as....

SEO: Why Your Brand Name is best Keyword?
17/03/2018

SEO: Why Your Brand Name is best Keyword?

Your brand name is most valuable asset you have, make it famous. It is effectively sustainable SEO techniques in this hyper changing and disruptive environment.

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