International Digital Marketing Institute

12/04/2011

5 simple things to help you get higher engagement with your fans : (1) Get the time/day of a post correct (2) shorter posts work - don’t write long stories (3) Use words like: comment, click, submit (4) End your post with ? (5) Ask where and when try not to use the word why …

Posts made on Thursdays and Fridays receive the highest user engagement made throughout the week, according to Buddy Media. Buddy Media arrived at this conclusion after a two-week analysis of 200 clients including Target, Samsung and Zappos. While the report offers great guideline data, we c

06/04/2011

Warren Buffet a social media guru ? unlikely. Strangely though, some amazing mantras for content marketing.

Warren Buffett would have made an excellent blogger. Unfortunately, he's too busy finding places to stack his piles of money to give it a shot but he really

06/04/2011

Find out why video is becoming an integral part of any successful social media strategy

Video marketing: 26 ways to enhance client communication and collaboration, and help support and drive new business with videos.

06/04/2011

If you a social media agency – time to practice what you preach or risk getting hauled up by your client.

I recently conducted an interesting test. I was interested in finding a public relations firm that really “got” social and could help integrate some social

25/03/2011

Is 13 too old or too young to be on FB ? The debate continues...
In the meantime, here are 7 tools to ensure safe surfing for your kids.

Here are seven tools that help monitor young ones' activities on Facebook.

24/03/2011

Better Conversions = Better ROI. Here are some great ways to improve social media conversion.

How to identify the different sales conversion points for your online sales and find right sales process for your social media leads.

23/03/2011

Some simple yet very effective ways to get your FB content strategy right. Any additional thoughts ?

What kind of voice should your Page have, and how often should you share? These 10 Dos and Don'ts will set you in the right direction.

22/03/2011

Planning your Facebook strategy? Consider this: Almost 65% of all Facebook users in India are in Delhi and Mumbai alone.
That’s a whopping 15 million. The remaining 7 million from the rest of the country. So says this article …

India is amongst the top twenty countries in number of Facebook users! Facebook being the leading social networking site with over 500 million active users, is proving to be an excellent social media networking platform where Indian audience is quickly growing. Let us explore how does social med

21/03/2011

Adam Helweh says “Sweat the small stuff” Price is just one of the elements customers value. We totally agree. First off the block is having a frontline team that is truly passionate about the brand and product. Nothing can be more disappointing than unengaged sales personnel. Of course things like after sales experience go a long way in bringing back customers and turning them into advocates.

Many businesses often overlook the day-to-day things they can integrate into their interactions, communications and company culture to really make a difference.

21/03/2011

Social Commerce is certainly gaining a considerable amount of buzz. And rightly so. Here are 8 experts showcasing some best practice ideas on how to generate not just interactions from fans but sales conversion as well.

In the last week or so, we've seen a flurry of practical recommendations for deploying social commerce from industry experts. Here's a roundup of their

17/02/2011

Digital Infusion is a process that helps ad agencies and marketing companies infuse digital thinking and action through a 3 step process of incubation, integration & implementation.

Digital Infusion is a process the helps ad agencies and marketing companies infuse digital thinking and action through

12/01/2011

Social Media Marketing 2.0 workshop | Early Bird Discount extended till 17.01.2011