16/08/2023
Many business owners invest their time and money in portals like Justdial, Houzz, Kreative Cube, Sulekha, and Wedding Wire to generate leads.
However, these portal leads often result in price bargaining, lower profit margins, and work dissatisfaction. Business owners also try to generate high-quality leads through SEO, content marketing, and post boosting, but these methods are more suited for branding than consistently generating high-quality leads.
Boosting posts on social media may create brand awareness & increase some followers but doesn't necessarily generate high-quality leads.
And simply getting your website ranked on the first page of Google doesn't guarantee consistent high-quality leads as other businesses with more resources can pay Google to rank above you. Investing in SEO expertise or spending time to rank higher both come at a cost, but those who pay money for ads expect a return on investment.
Without predictable and consistent clients, it's difficult to maintain or scale up a business. Relying solely on referrals, social media, SEO, post boosting, and portals will eventually result in a decline in profits and eventual business closure.
And the reason why this is so important is to find out a way to consistently generate high-quality leads.
For example: If your interior design business generates 5 lakhs per month due to a certain number of high-quality leads, to maintain or increase profits, you will need 2-3 times the same high-quality leads. Or else it's failing to focus on consistently generating high-quality leads now can result in decreasing turnovers, profits, and margins, eventually leading to the collapse of your business and forcing you to give up.
To solve this problem, it's important to show up in front of people actively searching for your services and tell them you are the authorised person to full fill their needs. By doing so, you can generate a steady stream of high-quality leads to maintain or scale up your business.
