19/09/2026
People no longer discover brands only through Google. Today, they also turn to news websites, social media and AI tools to learn about companies, products and services.
When AI tools answer questions about a brand, information available from news articles, industry publications and other credible sources can become part of the information used to understand that brand.
This makes credible media coverage more valuable than just getting attention when an article is published. It can also contribute to a brand’s wider digital presence.
The way people discover brands is changing. PR is changing with it.