ADMAX Media Consultants

31/12/2021

28/12/2021

11/04/2021

adMAX SUNDAY UPDATE

1.Who exactly watches television in Indian families and when?
Essentially, who holds the TV remote?

Consulting firm Ormax Media recently released its report, “And the Remote Goes to…”, which documents television remote control dynamics in urban Indian households. The survey shows that men are taking over the remote during primetime slots, and the average age of the TV viewer is increasing.

On weekdays women primarily control the television remote during afternoons and early evenings, with 7 pm generally marking the handover of the remote control from women to men. During the primetime slot on Sundays (7 pm-11 pm) compared to other parts of India, Kerala is at the bottom of the pile with just 31 per cent female viewers .

With the youth obsessed with social media, the median age of television viewers in India is gradually increasing. The report warns that It will be in the television industry’s interest to fund creation of more youth-inclusive properties.
Read more at : https://theprint.in/opinion/who-holds-the-tv-remote-in-india-women-give-it-up-around-7-pm-to-men-study-shows/637306/

2. Facebook launched a new phase of their consumer marketing campaign in India - ‘More Together’- marking first anniversary of Facebook’s consumer marketing journey in the country by showcasing stories of people who tapped into the power of their connections and communities on FB to share, connect and grow.
Read more at : https://www.exchange4media.com/digital-news/india-is-a-key-market-for-facebook-our-largest-communities-are-based-here-avinash-pant-112141.html

3. With Australia succeeding in making tech giants such as Google and Facebook pay media outlets for content, the Indian media has now begun pushing for a similar legislation to save the dwindling print media business in the country, and are also looking at government support in settling the matter.

For Google, the news category has been the highest source of revenue for the company. "There is no transparency or measurement in terms of the money we receive from Google for Google ads,” said MV Shreyams Kumar, Managing Director, Mathrubhumi.

Read more at : https://www.exchange4media.com/media-print-news/indian-publishers-push-for-aus-like-deal-with-google-for-fair-share-in-revenue-111169.html

28/03/2021

adMAX SUNDAY UPDATE

1. Print has bounced back, clocking almost 90% ad volumes when compared to pre-Covid times. As per latest TAM AdEx numbers, print ad volumes per newspaper per day remained almost same during January 21-March 21 compared to January 20-March 20.
Read more at : https://www.exchange4media.com/media-print-news/turning-a-new-page-print-ends-year-on-a-high-q4-gives-close-to-pre-covid-revenues-111699.html

2. The Advertising Standards Council of India (ASCI) and Futurebrands are partnering to launch GenderNext, a study on the depiction of women in Indian advertising aiming to provide actionable insights that can shape the gender narratives in advertising positively.
Read more at: https://www.campaignindia.in/article/asci-and-futurebrands-to-launch-study-about-depiction-of-women-in-indian-advertis/468608

3. Top 10 most-watched Indian ads on YouTube in February 2021 based on the number of views, likes, dislikes, watch time, and comments. Aap bhi boliye Google se aur dekhiye kaise featuring Bollywood actor Gajraj Rao is at Rank 1.
Read more at :https://www.afaqs.com/news/advertising/top-10-most-watched-indian-ads-on-youtube-in-february-2021

29/07/2020

India has always been considered a TV centric market. But statistics show that only 60% of India has TV connectivity. In a complete contrast, 82% of Kerala's population is reached by the medium. A huge potential in the all India market for manufacturers, broadcasters and advertisers. The Kerala market runs on replacement demand.

07/07/2020

" As per industry estimates, TikTok earned Rs 20-25 crore in advertising in the country in the quarter ended December and it almost doubled in the first quarter of 2020. Overall, TikTok would have garnered Rs 200-250 crore this year," a top executive at one of the multinational agencies said on condition of anonymity.

But now that this popular short-form video app is out of the picture, things are looking up for other social media apps like Instagram and YouTube where the users and advertising monies are likely to flow.

Advertisers expect budgets and campaigns to move to platforms like YouTube and Facebook’s Instagram from Tiktok...

23/06/2020

In a brilliant display of social media marketing, KFC's twitter handle was seen to follow the 5 spice girls and 6 men named Herb to attract readers' attention to their (not so) secret 11 herbs and spices mix.

Once the Tweeple made the connection they couldn't help sharing it with the rest of the (virtual) world . .

With KFC following the five spice girls and six 'Herbs' — Herb Scribner, Herb J. Wesson Jr., Herb Waters, Herb Dean, Herb Sendek and Herb Alpert, this is what Twitterati had to say.

04/05/2020

Desperate times call for desperate measure .

In a world that is ruled by uncertainty, where even mighty corporations seek to optimise the RoI on every penny, here's a remarkable attempt by a global communications group, Publicis, to make accountability the starting point of their service.

Publicis guarantees clients about delivering on KPIs such as sales, customer acquisitions and return on digital marketing investment. If they fail, they guarantee 100% refund on agency fee and media spend. Takes some guts !

I don't see many Indian agencies panting to put a refund clause in their customer deals.

Publicis’ data company Epsilon will be powering the new service named The Pact

03/02/2020

BARC week 3 - JAN 11-18, 2020 ::

Total TV impressions have dropped to 14.4 billion while TV+OOH impressions fell to 14.6 billion.

All India Update - Free to air Hindi GEC Dangal has pipped Sun TV to return to the top position across genres, as per BARC India data for week 3. Colors has moved to third spot pushing Star Maa to the fourth position. Sony Entertainment Television (SET) has re-entered the top 10 table by replacing ETV Telugu. Nick has slipped to the tenth spot.

Kerala Update - Among Malayalam channels, Asianet leads with 211 crores (2.11 billion) impressions, followed at a great distance by Mazhavil with 50 cr impressions and Flowers with 40 cr. Among Malayalam news channels, Asianet News is the topper with 28cr impressions , with Manorama News and Mathrubhumi News with 10cr and 9.6cr at ranks 2 & 3 respectively.