07/04/2021
It is the customer who has the greatest power in market, no matter how advanced the business has developed. Customer's choice of product decides the survival, growth or end of a business. Marketers always ensures that the campaigns and other sales promotional activities are always targeted at the right audience. Else it may impact the business negatively, if the target audience are wrong, then their perception about the product might be entirely different from that of the intended audience. Customer service is one of the factor which influences a customer's perception about the business. Customer service or after sales services are always focused on providing a satisfactory element to the customer. A satisfied customer will point out the benefits of using a particular product or services of a company among peers, which will give them an idea about what to expect when choosing that company's products. Similarly, no matter what reputation the business have built through marketing, if the customer is not satisfied then they will always ensure that through word of mouth, their peers too have same outlook about the company. So to make it clear it is always the customer's perception that decides the reality of business.
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