Optimist India

17/02/2023

''You have the power to sell cars, sell burgers, sell insurance. You also have the power to save the world!''. Anoorupa Bose teaching advertising students of Estonian Business School

13/12/2022

We are the #1 creative team in Europe when it comes to making the world a better place. We didn´t say that. The jury just did! Creative Effectiveness gold for nonprofit category is the kind of award that doesn't massage the ego but hugs the soul. Anoorupa Bose

08/12/2022

Anoorupa Bose shares her vision for Optimist India with DesiCreative 👉 https://www.desicreative.com/anoorupa-bose-optimist/

01/12/2022

We DO NOT believe in creativity without results. And what can be a greater result than saving children! Our souls feel happier today as we´ve just been nominated at Eurobest, Europe´s most prestigious advertising awards festival, in the most prestigious category of Creative Effectiveness for our campaign ´14 is not OK´. You can watch the case study here: https://vimeo.com/709995711 Give us a project. Fuel our fire. Anoorupa Bose

23/11/2022

Film 2 for the launch of Beat Boat Festival - the first music festival on the Baltic Sea powered by Tallink, the #1 Baltic cruise line! Thank you Get Shot Films for taking us on an unforgettable shooting voyage from Tallinn to Stockholm! Anoorupa Bose

21/11/2022

Launching Beat Boat Festival - the first music festival on the Baltic Sea powered by Tallink, the #1 Baltic cruise line! Thank you Get Shot Films for taking us on an unforgettable shooting voyage from Tallinn to Stockholm! Anoorupa Bose

08/11/2022

Winning the Cannes Lion felt great. But being given the Cannes Lion trophy by Estonian president Kersti Kaljulaid, one of the coolest women on Earth - Now that's a feeling of a whole different level!

15/10/2022

Anoorupa Bose is all set to inspire Estonian businesses to enter India - a country that couldn't be more different than Estonia! But like in love, in business too, opposites attract. So let´s get the Indo-Estonian affair started, shall we? If your business is headquartered in and you´re curious about expanding to India, come for India Business Day on 18th October in https://lnkd.in/d3YZAB6u

12/09/2022

Many people ask us “What kind of an agency are you? “, to which we always reply “If you want something creative, we do it“. Our showreel merges and any other label you can think of! We are an

12/09/2022

After bringing home the first Cannes Lion award for the Republic of Estonia, Anoorupa Bose is all set to disrupt the Indian creative and advertising scene with Optimist India!

2022. aasta võidupüha jääb alatiseks kuldsete tähtedega Eesti reklaamiajalukku - Optimisti kampaania võitis maailma suurimalt loovfestivalilt Cannes Lions pronkslõvi. See on vaba Eesti turunduse esimene nii kõrge tunnustus. Seda põnevam, et kampaania idee autor ja võtmeisik tul...

30/08/2022

“I have become fiercely protective of our creative and human values” - Anoorupa Bose, founder and creative director, Optimist India

How has the freedom of running an agency impacted you?

10/08/2022

The most beautiful shoot locations are those that can´t be found with GPS.