https://www.facebook.com/278685482834243/

Learn Skills to be a Smart Sales person, KOLKATA (2026)

20/01/2019

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20/01/2019

SEO can feel a bit intimidating.
But it doesn’t have to be that way.
Even if you do not have an experienced in-house SEO associate, you can still start making some positive changes that will help you improve your search engine optimization. With a little SEO knowledge under your belt, you can be on your way to improving your brand’s search engine ranking in no time.
Below, we’ll provide an answer to the million dollar question – what is SEO and how it works? We’ll also cover some of the basics of SEO so that you can better understand how it impacts your business and what you need to do to be in good shape.
If you’re here, you’re probably wondering what is SEO and how it works. Let’s dig deeper.

What is SEO and How It Works

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Though search engine optimization can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.
In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords. Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
SEO is the process that organizations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a birdhouse. In order to get your content in front of the right people, you want to try to optimize your this blog post so that it will show up as a top result for anyone who searches for the phrase “build a birdhouse.”
There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
Factors That Impact SEO
Now that you know what is SEO and how it works, let’s take a look at some of the factors that can impact your search engine optimization ranking. Search engine giant, Google will never give away the exact algorithm they use to rank sites. However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings. These factors include both on-page and off-page factors, which we will discuss below.
Content Marketing
Before we dive into some of the factors of on and off-page SEO, let’s talk about content. Content is effective in both attracting the search engines and helping your organization make connections with site visitors.

The more quality, relevant content pieces that you have on your site, the more likely search engines will be to rank your pages higher on the search engine results page. Similarly, the more engaging and effective content you have on your site, the more likely your visitors will be to spend some quality time on your website and maybe even make a purchase.
The secret to creating content that is optimized for both the search engines and your human site visitors is to create a variety of different types of content pieces that are well-written and on topics that are most relevant to your audience. Here are just a few types of content that you can focus on to help improve your content offering and, thus, your search engine rankings:

Blog posts and articles

Social media content

E-books and whitepapers

How-To Guides and Tutorials

Videos and audio recordings

Infographics or other visual content

Another important thing to consider when creating content for your site is SEO keywords and phrases. These are relevant words and phrases that a search engine user might type in when looking for answers to their questions or relevant products and services. When you create content around these keywords and phrases, you improve your chances of ranking higher for these keywords on the search engine results page.
Yet another factor that can impact your content, and thus your search engine ranking, is how fresh your content is. Freshness basically refers to how often your organization posts new content to your site. However, creating brand new content is not the only way to keep your content fresh. You can also freshen up your content by updating posts, rewriting them to make them more effective, or adding new information and statistics over time.
Though creating content takes time and resources, it will more than pay off in the end. Search engines love great content and consumers need quality content to better understand the value your organization can provide. Start off by creating a few blog posts and work to build a following on social media. Once you have a group of loyal fans and followers, your organization can work to create different types of media to attract and engage new leads.
On-Page SEO
The on-page SEO factors are those elements that happen on your website. These are the things that you have complete control over, meaning that you can work to improve these factors over time by following best practices for SEO. This goes beyond just your content marketing to the deeper levels of your site’s HTML.

Here are just a few of the on-page SEO factors that can help you improve your search ranking:

Title Tag – The title tag on each page tells the search engines what your page is about. This should be 70 characters or less, including both the keyword your content focuses on and your business name.

Meta Description – The meta description on your website tells search engines a little bit more about what each page is about. This is also used by your human visitors to better understand what the page is about and if it’s relevant. This should include your keyword and also provide enough details to tell the reader what the content is about.

Sub-headings – Not only do sub-headings make your content easier for visitors to read, but it can also help improve your SEO. You can use H1, H2, and H3 tags to help search engines better understand what your content is about.

Internal Links – Building internal links, or hyperlinks to other content on your site, can help search engines learn more about your site. For example, if you are writing a post about the value of a specific product or service, you can link to the product or service page in your blog post.

Image Name and ALT Tags – If you are using images on your website or within your blog content, you will also want to include your keyword or phrase in the image name and alt tag. This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase.

When strategically placing your SEO keywords and phrases on your pages, it’s important to avoid over-optimization. Google and other search engines will penalize your page if it attempts to use keywords too many times throughout the content.
In addition, you want to make sure that each piece of content focuses on just one or two keywords. This helps ensure that your content is specific and relevant. Trying to tackle too many keywords at once may negatively impact your search engine optimization as it often makes for un-focused and thin content.
While site content plays a vital role in your search engine rankings, it’s also important to consider your site architecture. You want to use a website design that makes it easy for search engines to scan or crawl your pages and content. Building internal links between your pages and creating a site map can both help improve your site’s crawlability and give your search engines a better understanding of your content.
Yet another concern when it comes to your site’s architecture is whether or not your website is mobile-friendly. Many consumers are searching for information and brands on their mobile devices. You need to make sure that these users are able to view, read, and navigate your website from their mobile device. Not only does this impact the user experience, but it can also affect your SEO.
Off-Page SEO
In addition to the on-page SEO elements that your organization has control over, there are also off-page SEO factors that can impact your ranking. Though you do not have direct control over these off-page factors, there are ways that you can improve your chances of having these factors work out in your favor. (But more about that later!)

Here are a few of the different off-page SEO factors that can impact your search engine rankings:

Trust – Trust is becoming an increasingly important factor in a site’s Google ranking. This is how Google determines whether you have a legitimate site that visitors can trust. One of the best ways to improve trust is by building quality backlinks from sites that have authority.

Links – One of the most popular ways to build off-page SEO is through backlinks. You want to be careful here as spamming sites with your links is a quick and easy way to get your site banned from the search engines. Instead, take the time to build relationships with influencers and fans who create quality content and will link back to your site in their own content.

Social – Another important off-page SEO factor are social signals, such as likes and shares. When it comes to boosting SEO, you want to look for quality shares from influencers. The more quality content you publish, the more likely you will be to get people to share your content with others.

Though you do not have direct control over what happens outside of your organization, you can increase your chances of improving off-page SEO simply by creating quality content that others will find valuable. The more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media. The more people trust your content, the more the search engines will as well.

16/01/2019

How Google AdWords Become The Advantage!!!

What Is Google AdWords?

It is actually a highly successful advertising system run by Google and is believed to be its most successful service, earning maximum profits for Google.

How Does AdWords Work?

The underlying principle on which AdWords work is that it provides advertisers the chance to offer links to their own websites. Its main aim is to increase the traffic volume on the website which can help business owners make more profit and at the same time earning revenue for its parent company which is Google.

What Are Its Advantages

There are so many advantages associated with Google AdWords including the fact that potential buyers can reach you by simply making a click on your ad appearing on Google search result pages to buy something or simply learning more about your business.

Google AdWords Can Be Of Great Advantage For Small Business

SEO(Search Engine Optimization)and PPC(Pay Per Click) experts are of the opinion that Google AdWords is of great benefits especially to small businesses. The major reason being is that it helps in generating all the leads and sales for small business, using little money. And AdWords can also work as a testing engine for new business as one can examine the outcomes of new ads and landing pages and let Google suggests them which ones work the best.

16/01/2019

When your organisation or firm loses money, nothing is lost. When your organisation or firm loses its customers, something is lost. When your organisation or firm loses its culture, everything is lost.

16/01/2019

Copywriting?? - Right

I want to talk about COPYWRITING.

You may have heard about copywriting, or may be not...

But believe me, copywriting is one of the most important skills in digital marketing.

You can make everything work, but if you can't make your copy work, everything will fail.

Before I teach you what copywriting really is...

Let's understand how these words "copy" and "copywriting" came into existence

Long back, there was no such thing as mass advertising or marketing

I am talking like 200-300 years back

The first form of mass marketing came in the form of print

Printing presses were invented (by Gutenberg) and people started publishing content on newspapers and magazines

For the first time content could reach a lot of people - through replication

For approximately 4,500 years before Gutenberg invented the printing press, books were made by hand

They were written on surfaces of clay, papyrus, wax, and parchment

There was no "copy"

That's why no one bothered about copy-writing!

Then came the printing press (before TV and Radio came along)

Which helped people make copies of the content

That's why it came to be called as "Copy-writing"

So before the invention of the printing press, the only kind of sales were done through 1:1 sales by Sales men

People used to sell door to door

Or people used to have their merchandise in a market square and they sold their stuff

There was no concept of an "ad" to begin with

Only sales, directly done by sales-men

So when the printing press was invented and newspapers started getting distributed, the concept of an ad copy was born

And it is called an ad copy because the ad can be copied into each replica of the same newspaper that reaches 1000s of people

People who wrote content for these ads became COPY-writers...

They were Ad Copywriters, but they became known as copywriters...

And the art of writing ad copies became to be known as "copywriting"

Many people think that people who are good with the English language can write good copies.

No!

Language skills have nothing to do with copywriting

Someone might not be good with writing English and they can still be a good copywriter

Copywriting is the art of seamless communication with the target reader

You are the target reader here

Do you feel I am talking directly to you?

Like I am sitting next to you and talking about copywriting?

That's the skill I have developed over the years

When I started writing, I wrote things online that looked like English Essays...
..Boring and professional.

Such content is good for legal documents and school essays

But it doesn't work online.

Because online, you need to talk to people directly

Appeal to their desires

And satisfy them

If you have read up to this point in this page, that's because you want to learn copywriting

When you opened this page, you knew that you were about to learn copywriting skills from me

And I am teaching that to you with my communication via written words

Copywriting skill is not a skill that has to be learned (or needs to be learned)

Effective copywriting is just communicating properly

We all communicate very well with our friends and family in-person

But we become boring when it comes to writing online

That's because writing online is a strange experience for humans

Evolution didn't prepare us for that

The art of copywriting is to bring your online writing style to as close as possible to in-person communication

So its more like unlearning your heavy professional English and become better at communication through writing

So everyone is a born copywriter

You just forgot it because you wrote Essays at school and project notes in college

Damn these Educational institutions

Albert Einstein said "Education is what remains after one has forgotten what one has learned in school."

Not sure if it was really Einstein, but its a famous quote and it became famous because it is so true.

And in the case of copywriting, it is truer than ever

The way I am writing to you now, would have been the natural way I would have written if I didn't go to school!

After 20 years of schooling, I unlearned what I learned about writing words in the next 10 years.

And now when I am 30 years of age, I am writing as I would talk to you directly, as a friend sitting next to me

Copywriting engages people

It makes people read

It is just like speaking skill where you can make people listen to you

Because it is easy to read, it captures your attention and gives you real learning value

I am sure your thoughts about "professional English" has changed by now

They are not for communication

School type Essay type of English is for documentation

Legal documents

Government documents. etc

Copywriting is talking with words

Talking directly, to the point, without fluff

Talk less, say more.

Hey Gopal,

In this email, I want to talk about COPYWRITING.

You may have heard about copywriting, or may be not...

But believe me, copywriting is one of the most important skills in digital marketing.

You can make everything work, but if you can't make your copy work, everything will fail.

Before I teach you what copywriting really is...

Let's understand how these words "copy" and "copywriting" came into existence

Long back, there was no such thing as mass advertising or marketing

I am talking like 200-300 years back

The first form of mass marketing came in the form of print

Printing presses were invented (by Gutenberg) and people started publishing content on newspapers and magazines

For the first time content could reach a lot of people - through replication

For approximately 4,500 years before Gutenberg invented the printing press, books were made by hand

They were written on surfaces of clay, papyrus, wax, and parchment

There was no "copy"

That's why no one bothered about copy-writing!

Then came the printing press (before TV and Radio came along)

Which helped people make copies of the content

That's why it came to be called as "Copy-writing"

So before the invention of the printing press, the only kind of sales were done through 1:1 sales by Sales men

People used to sell door to door

Or people used to have their merchandise in a market square and they sold their stuff

There was no concept of an "ad" to begin with

Only sales, directly done by sales-men

So when the printing press was invented and newspapers started getting distributed, the concept of an ad copy was born

And it is called an ad copy because the ad can be copied into each replica of the same newspaper that reaches 1000s of people

People who wrote content for these ads became COPY-writers...

They were Ad Copywriters, but they became known as copywriters...

And the art of writing ad copies became to be known as "copywriting"

Many people think that people who are good with the English language can write good copies.

No!

Language skills have nothing to do with copywriting

Someone might not be good with writing English and they can still be a good copywriter

Copywriting is the art of seamless communication with the target reader

Here, I am writing an "email copy"

You are the target reader

Do you feel I am talking directly to you?

Like I am sitting next to you and talking about copywriting?

That's the skill I have developed over the years

When I started writing, I wrote things online that looked like English Essays...
..Boring and professional.

Such content is good for legal documents and school essays

But it doesn't work online.

Because online, you need to talk to people directly

Appeal to their desires

And satisfy them

If you have read up to this point in this email, that's because you want to learn copywriting

When you opened this email, you knew that you were about to learn copywriting skills from me

And I am teaching that to you with my communication via written words

Copywriting skill is not a skill that has to be learned (or needs to be learned)

Effective copywriting is just communicating properly

We all communicate very well with our friends and family in-person

But we become boring when it comes to writing online

That's because writing online is a strange experience for humans

Evolution didn't prepare us for that

The art of copywriting is to bring your online writing style to as close as possible to in-person communication

So its more like unlearning your heavy professional English and become better at communication through writing

So everyone is a born copywriter

You just forgot it because you wrote Essays at school and project notes in college

Damn these Educational institutions

Albert Einstein said "Education is what remains after one has forgotten what one has learned in school."

Not sure if it was really Einstein, but its a famous quote and it became famous because it is so true.

And in the case of copywriting, it is truer than ever

The way I am writing to you now, would have been the natural way I would have written if I didn't go to school!

After 20 years of schooling, I unlearned what I learned about writing words in the next 10 years.

And now when I am 30 years of age, I am writing as I would talk to you directly, as a friend sitting next to me

Copywriting engages people

It makes people read

It is just like speaking skill where you can make people listen to you

You know I write VERY long emails

But no one has ever complained that my mails are long

Because it is easy to read, it captures your attention and gives you real learning value

I am sure your thoughts about "professional English" has changed by now

They are not for communication

School type Essay type of English is for documentation

Legal documents

Government documents. etc

Copywriting is talking with words

Talking directly, to the point, without fluff

Talk less, say more.

Write less, say more.

That's what I have learned recently

And since then, writing has become so easy

So if you want to become a great copywriter, learn to write like you would talk

Once you get that skill, you can refine it over time

And I say Copywriting is the most important skill in digital marketing because such copy sells.

02/01/2019

Let's answer correctly??

01/01/2019

What do you think will change in 2019 in the digital marketing field?

30/12/2018

How to Automate Your Marketing & Sales Process with Drip Marketing Campaigns

If you are a business owner or a marketing specialist, I am sure you have heard of drip marketing. In this article, you will learn what is drip marketing, and how it can automate the overall marketing & sales process of any business.

The name drip marketing originated from drip irrigation where small amounts of water is released over time to nourish the plants or crops.
Drip irrigation for plants and crops is done by releasing small amounts of water (nourishment) at the right time and the right place (near the roots) so that there is no water loss in percolation and in evaporation. Healthy plants are grown with the least amount of investment and almost zero wastage of water.
Drip marketing is similar but instead of water, we release small units of marketing messages at the right time intervals. Drip marketing is used by several companies to perform multiple functions including lead nurturing, on-boarding, customer success and customer support. Drip marketing is proven to reduce the sales cycle, sales costs and customer support costs.

The Structure of a Drip Marketing Campaign

A very well thought out drip marketing campaign helps multiple areas of the business. One of the main functions of a drip campaign is lead nurturing. With a little bit of automation and creativity, drip marketing campaigns can further help in on-boarding, customer success management and customer retention.
Here’s an example of a full stack drip marketing campaign:

1. Lead Nurturing

Customer Signs up for Free Trial of a Product

Day 1: Welcome email with an Intro Video & a Welcome Phone Call

Day 3: Email explaining features of the product

Day 5: Email with eBook containing customer success stories

Day 7: Phone call to find out why the customer has not purchased yet.

(And so on… until customer pays or opts-out)

2. On-Boarding & Customer Success

Customer Pays for the Product and Starts Using it

Day 1: Thank You email with link to a Video explaining initial setup

Day 3: Ideas & Tips to make the maximum use of the product

Day 5: Videos, articles and manuals on how to use each feature of the product

(And so on…)

3. Customer Retention

Day 7: Proactively ask for feedback and problems faced by the customer via email

Day 9: Phone call to make sure that the customer is happy

4. Up-sell & Cross-sell

Day 11: Introduction to premium products

Day 13: Case-study & customer success stories about premium products

(And so on…)

The above is just a simple example of how a drip marketing campaign can be configured. The drip campaigns should be customized based on the specific needs of each business and its customers.

Lead Nurturing With Drip Marketing

Drip marketing for lead nurturing works very well because prospective customers (leads) will not be ready to learn all the information as soon as they come in contact with a company’s products and services. They will not have the time nor the patience to do so. They have their full time jobs, family responsibilities and other things to manage.
If you think from your customer’s shoes you will understand that they are not going to jump with excitement as soon as they discover your products and services.

“Today’s potential buyers don’t become customers overnight – they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers […] throughout the sales cycle.” – Marketo.com

To make an informed buying decision, they need more information. They need several days to make a buying decision and they are going to ‘sleep over it’. They will buy when they have enough information to understand if the product can solve their problems.

Lead Generation, Cold Leads & Warm Leads

A web visitor becomes a Lead when he has shown an intention to buy your products or services. This expression of intent to buy can be done in different ways.
A visitor becomes a Lead when he does one of the following:

Register for a free trial, product demo or a webinar

Fill a form with name, email ID and/or phone number

Call your business phone number or

Send an email enquiry about your offer

The contact information of a potential customer is a ‘lead’ for a marketer or sales man. Potential customers give an explicit permission to be contacted by doing one of the above actions.
It is called a ‘lead’ because this contact information of a potential buyer can ‘culminate or result in a conversion – a sale!’
At this stage, the potential buyer is only a Cold Lead. If you are good at lead generation but not at lead nurturing, you are going to attract a lot of leads – but sales will not happen.

“50% of leads are qualified but not ready to buy.” – Gleanster Research

You have to nurture cold leads with constant communication. The communication should contain the information that will help them make a buying decision.
When a cold lead learns enough about the product and its benefits, she is ready to make a purchase. She becomes a Warm Lead. When lead nurturing is done well, many Warm Leads make a purchase even without the need to speak to a sales person.
Without proper lead nurturing, you will not stay in the top the prospect’s mind. The lead will never make the purchase from you or will purchase from your competition who have nurtured her better. Improper nurturing or lack of lead nurturing can lead to many lost sales.

“79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.” – MarketingSherpa

Drip marketing is the best way to convert cold leads into warm leads. Once the lead is warm, a sales person will find it very easy to close them. This reduces the overall sales cost of the company because more leads convert into sales, faster.
Also, since the Lead -> Sale conversion % is higher, the marketing team can spend a higher budget on lead acquisition without worrying about bumping up the CAC (Customer Acquisition Cost).

“Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.” – Forrester Research

Drip marketing is best suited for products or services where the product price is high. It also works well in the cases where the prospect is uninformed about the benefits of the product or service.
Drip marketing works both for B2B and B2C categories of businesses. However, note that drip marketing is not needed and will not work for some consumer goods and general commodities.

Drip ‘Email’ Marketing

Drip email marketing is the most common form of drip marketing that is in use today. Drip email marketing is widely used because it completely automates the drip marketing process at a very low cost.
Once setup, no human intervention is needed. Drip emails designed for the purpose of lead nurturing perform better than other types of emails.

“Lead nurturing emails get 4-10 times the response ratecompared to standalone email blasts.” – SilverPop, An IBM Company

If you visit Instamojo.com and sign up for a seller or merchant account, you will receive one email every two days for next 2-3 weeks. Each email is 300-500 words long and explains the features and benefits of Instamojo.com. This drip mail marketing campaign was setup by yours truly.
Drip email sequence also acts as an automated inside sales machine and does the job of a human sales person calling up the customer and explaining the features and benefits on the product. Such information sent through several weeks will help customers learn more about the product and will eventually help them use the product more.
Drip Marketing helps convert more leads into sales and helps retain more customers at lower costs – thus having a direct impact on the overall revenue of the company.
In the case of early stage startups, the presence or absence of a proper drip marketing & lead nurturing system can make or break the company.

Drip Email Software & Services

There are several services through which you can setup drip email campaigns. There are also softwares that you can upload in your own server and run drip campaigns. Non-hosted subscription based email services (mentioned below) have a higher rate of deliverability.
I recommend the following services for setting up simple drip mail campaigns.

Aweber.com

MailChimp.com

Madmimi.com (Click to read my review)

GetResponse.com

Mailchimp.com and Madmimi.com allow you to store up to 2,000 contacts for free. However you will be able to send only broadcast emails with the free account. To create follow-up sequences or drip campaigns, you have to sign up for a paid account.

Drips with Aweber.com

Different email services call drip campaigns with different names, but the idea is the same. For example, I use Aweber.com to nurture my leads for a specific business project. Aweber calls drip campaigns as follow-up series.

I have 10 emails in the follow up series. Each email goes after 2 days from the previous email. This engages the leads for nearly 3 weeks which is my typical sales cycle for the product that I sell. You can have a look at the follow up series that I have setup in the following screenshot.
I have blurred out a few areas to protect my niche! But you can see the kind of content I have in this drip mail sequence. Have a look at the open rates for each email. Even the 5th mail that goes out on the 10th day gets an impressive 39.9% open rate.

Throughout the drip sequence, the leads are thinking about buying my product. If they decide not to buy my stuff, they will unsubscribe. When they buy my stuff, they are added to another email list and they are automatically removed from the prospect’s list.
Every person in the prospect’s list is a potential buyer – else they wouldn’t be in the list. Paying customers who move to the Buyer’s list get information about how to make the maximum use of my product. They do not remain in the prospect’s list anymore and they will not receive anymore emails asking them to buy!

Madmimi.com

Madmimi also has a good drip marketing system built in. The setup is a little different from Aweber.com and misses some features. Some people find Madmimi easier to use than other services. Read complete review of MadMimi here.

Madmimi will allow you to upload an email list. Many people upload email lists gathered from questionable sources and send email using Madmimi – leading to more spam complaints for their servers.
You cannot upload an email list with Aweber – you have to build a list from scratch using their service. Hence, I find that Aweber has a better deliverability rate than other providers.

Behavioural Emails

Behavioural emails are sent using triggers based on user behaviour. Emails can be sent when a customer takes a particular action on the website. Behavioural emails can be integrated into drip marketing campaigns.
For example, when you make your first transaction using your Instamojo account, you will get an email congratulating you and guiding you what to do next. Such behavioural emails have 4-5 times the open rate of normal emails. This is the beginning of machine based relationship building between brands and users.

By 2020, customers will manage 85% of their relationship without talking to a human. – Gartner Research

You can also segment users into different lists based on their behaviour. For example, prospects can be in a separate drip campaign where the purpose of each follow up email is to convert them into a paying customer. Once they make a payment and become a customer, they can be removed from the prospects list and added to the customers list which is linked to another drip campaign.
Such list automation rules are available in Aweber.com. When someone subscribes to one of your lists, they’re automatically unsubscribed from another list.

If your email platform does not have goals functionality, you can create a separate drip campaign for a particular user behaviour and have just one email in that campaign. All you have to do is add the user to that email list or drip campaign when the user has executed the behaviour in question.
Here’s a very good example of emails being sent at the right time and at the right context. Exactly after a few hours of my Nikon DSLR camera delivery from Amazon.com, I get the following email from Amazon! I was aware of the fact that Amazon is tracking my purchasing behaviour, but its OK. I trust Amazon and such timely emails are useful for me. I ended up buying one of these bags!

Almost all email marketing service providers have automation facilities in their offering. Covering all of them is beyond the scope of this article. Some email services are best suited for certain types of businesses and their needs.
For example, I have found out that Aweber.com is really good for people in the education & training business. MailChimp & Madmimi works well for SaaS businesses.
You may think that targeting user’s behaviour and sending emails will be too intrusive and may invade their privacy. Though a small percentage of users do think that way, the overwhelming majority of the users find such emails helpful and appreciate timely communication from the company that they are dealing with.

Drip Marketing Beyond Email

Drip marketing need not be restricted to email. Drip marketing methods originated even before the internet and many pre-internet marketers and sales people have used drip marketing to convert prospects into customers.
Drip Email Marketing is widely used because it helps automate drip campaigns and runs at a very low cost. The effectiveness of an email only drip campaign has its limitations.
For a drip campaign to be really impactful, you should add phone calls and physical marketing collaterals to the campaign.

“Drip marketing is a plan for communicating information about a company through a steady stream of marketing messages, including emails, social media posts, postcards, phone calls, brochures, and printed newsletters.” – Marketing Schools Org.

The only challenge with adding phone calls to the drip campaign, is that it has to be done manually. When executed properly, it will work wonders in converting leads into paying customers.

Conclusion

I hope this article gave you a good idea about drip campaigns. Once you implement it and see the results, you will get addicted to drip marketing.
I have been focused on setting up drip campaigns for all my projects and for my clients’ businesses. Many people will ignore drip marketing because we need instant gratification like all things in life.
It takes from a few weeks to a few months to realise higher conversions and user engagement from a properly designed drip campaign.
Any questions? Leave a comment.

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