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The below are the basic things that one need to check for their organisation for their branding.Branding involves develo...
24/08/2022

The below are the basic things that one need to check for their organisation for their branding.
Branding involves developing and implementing a number of identifiable features to your business so your consumers can associate themselves with your business. Branding increases the recognisability of products and services amongst your consumers, giving you that competitive edge within the
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Improve your organic reach by:1. Content generationPost value-based content where people get educated related to your se...
20/06/2022

Improve your organic reach by:
1. Content generation
Post value-based content where people get educated related to your service.
Have Q-A sessions in IG stories where you can engage with your customers.
Create events & announce them by posting on social media.
2. Collaboration
When you collaborate with other complementary businesses, you also reach their audience
3. Hashtag
Add hashtags in your posts that your ideal customers usually follow
4. Post Notification
Encourage your customers to turn on post notification. This way, you make sure customers will see your posts.
5. Post at the optimal time
Check your insights & select the time that has given you more results.
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The brand is not only your Business Name, Logo, Colour Palette, Voice & Imagery. CARRY A CONCEPT WHILE MAKING THESEIt's ...
16/06/2022

The brand is not only your Business Name, Logo, Colour Palette, Voice & Imagery. CARRY A CONCEPT WHILE MAKING THESE
It's also more about you want to make your customers feel when they interact with your brand

Here are some tips to make your brand awesome, so you can attract potential customers and achieve your goal

✅ Think of your BRAND as a person
Your Brand should have its own identity, personality & perceived value.

✅ Your brand theme should be consistent with every aspect of your business.

✅ Follow the brand strategy
Marketing can attract new customers to your business & branding makes them stay loyal to you for a longer period. So stick with a specific log term goal while you make a brand evolve.
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Although some businesses might see marketing budget as a non-essential expense, the real expense you need to be consider...
13/06/2022

Although some businesses might see marketing budget as a non-essential expense, the real expense you need to be considering is the loss of revenue you're experiencing by not communicating with your market - at a time that they're most receptive.
Take a think about some bigger brands like , , they never did lag behind marketing & that's the reason they were continously growing consistent in the market over the decades & created an image as a brand.
your opinion below about the say by .
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Don't waste your money using Boost Post.Facebook ads over boost posts1. Targeting audience:Targeting can be done using F...
08/06/2022

Don't waste your money using Boost Post.
Facebook ads over boost posts
1. Targeting audience:
Targeting can be done using Facebook ads manager where boostpost is far behind this feature.
2. Retargeting audience
When you can't even target people using boostpost in the first place. Forget about retargeting.(Advantages of Retargeting are briefed in the previous post to learn more, Have a look)
3. Ad placements
Place your ads where you want to place them using Facebook ads manager whereas in boostpost you don't have control.
4. Conversions
Call to action, Lead form generation can be made using Facebook ad manager but this cant be made using boostposts
5. Easy to just tap on Boost post
To get reach, it's easy to just tap on a button, whereas to run ads using Facebook ads manager one needs high expertise(the reason why a business gets quality reach & leads).
Don't let BOOST POST decide your audience.
Make use of Facebook ads to get quality reach & qualified leads.

So here comes the conclusion. Without much saying, you can clearly see that Facebook ads are better than boosted posts in the majority of the areas.

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Use retargeting for Facebook pixel.Actions that can be tracked:1. View content-Track key page views (article, landing pa...
08/06/2022

Use retargeting for Facebook pixel.
Actions that can be tracked:
1. View content-Track key page views (article, landing page, product page)
2. Track searches on your website (product searches).
3. Add to Cart: Track when items are added to the cart.
4. Add to wishlist-Track when items are added to the wishlist.
5. Initiate checkout-Track when people enter your checkout flow.
6.. Add payment info-Track when people add payment information during the checkout flow.
7. Make purchase-Track purchases or checkout flow completions (landing on purchase confirmation page)
8. Lead-Track when someone becomes a lead (form submission, sign up for trial)

Chatbot marketing is a way to promote products and services using a chatbot. A computer application that carries convers...
08/06/2022

Chatbot marketing is a way to promote products and services using a chatbot. A computer application that carries conversations with users by a predetermined scenario or with the help of AI.

Benefits of Chatbot Marketing:
Boosts Engagement
helps in lead nurturing
Provides a quick response
Helps segment traffic
Saves time & money
It fits any business
Gives data for analysis
Speeds up the payment.

A chatbot can help you with
Making orders
24 / 7 Customer Support
Scheduling meetings
Tracking orders
Sharing news & updates

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Power of Retargeting:1. 25% of online viewers enjoy seeing retargeted ads.2. Website viewers who are retargeted are more...
08/06/2022

Power of Retargeting:
1. 25% of online viewers enjoy seeing retargeted ads.
2. Website viewers who are retargeted are more likely to convert by 43%
3. The CTR(Click-through rate) of a retargeted ad is 10x higher than the CTR of a typical display ad.

The truth about marketing:
No matter how great your offer is or how amazing your ad is ,people will tend not to purchase your offer on the first view.

It's a psychological fact. People need to see it MULTIPLE TIMES before they even consider your offer.

The more they view the product the more they tend to like it. They become FAMILIAR with the brand.

Keep your customers coming back for more with effective and engaging retargeting campaigns.
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Are you marketing to the right audience?If you are marketing to the wrong audience, your marketing effort will be a wast...
08/06/2022

Are you marketing to the right audience?

If you are marketing to the wrong audience, your marketing effort will be a waste of time, isn't it?

Here are a few tips that will help you find your target audience.

What happens when a business go online?Online marketing allows for fairly specific demographic targeting.Certain ages, g...
08/06/2022

What happens when a business go online?
Online marketing allows for fairly specific demographic targeting.
Certain ages, gender, location, interests, and even shopping Behaviours can be targeted.
Online marketing offers you the opportunity to carefully measure
and track results.
Online marketing also allows you to access real-time reporting.
There's a relatively low cost. Internet marketing is much cheaper than
traditional means. The main cons are no face-to-face interaction. Therefore, it takes much longer to establish trust.

The biggest startups allocate 75% to the digital media marketing

Below are the 5 ways to make the most of the internet
1. Social media channels
2. Automated customer service
3. Seamless eCommerce platform
4. Analytic tools and reporting
5. Tailor-made user recommendations

Facebook ad objective 3:CONVERSION OBJECTIVESConversion objectives are meant to target users who will then take an actio...
08/06/2022

Facebook ad objective 3:
CONVERSION OBJECTIVES
Conversion objectives are meant to target users who will then take an action to buy from your business or become your customer. The conversion objectives bucket contains three options:

a. Conversions
The conversions objective is used to show ads to prospective customers to turn them into customers either by driving them to make a purchase, entering purchasing information, and more.

b. Catalog sales
The catalog sales objective is used to show ads to users featuring products from your catalog.

c. Store traffic
The store traffic objective targets users who are likely to visit your physical location when they’re nearby.

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Facebook ad objectives Type 2:CONSIDERATION OBJECTIVESConsideration objectives are meant to drive users to engage with y...
08/06/2022

Facebook ad objectives
Type 2:
CONSIDERATION OBJECTIVES
Consideration objectives are meant to drive users to engage with your small business – either by looking for more information or starting a conversation. Within the consideration objectives, there are currently six options:

a. Traffic
The traffic object is meant to drive traffic to your website or app.

b. Engagement
The engagement objective is meant to increase engagement between users and your profile in the form of likes, event responses, post reactions, shares, and more.

c. App installs
This isn’t a trick name – the app install objective is geared toward engaging users who are most likely to download your app.

d. Video views.
The video views objective drives users to watch your video ad within the Facebook or Instagram platform.

e. Lead generation
The lead generation objective, also known as Facebook Lead Ads, allows you to collect leads directly on Facebook, or you can drive them to a landing page on your website to collect leads.

f. Messages
The messages objective shows ads to users that allow them to engage with your business via Messenger, WhatsApp, or through an Instagram Direct Message.

Stay tuned for part-3

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