17/06/2022
ON Page SEO (Search Engine Optimization):
On-page SEO refers to the optimizing of webpages to improve a website's search engine rankings and earn organic traffic.
Main Elements of On-Page SEO:
1. Keyword: A phrase that someone types into a search engine.
2. Search Results: the listing of links to pages that appears after you have searched a keyword called SERPs ( Search Engine Results of Pages).
3. URL: The web address for the page
4. Meta Title: Official title of the page, which appears in the tab at the top of a web browser and as the link in search results. The length of the meta title should be 55-60 characters.
5. Meta Description: A short description of the page, the length of meta description should be 140-155 characters.
6. HTML Code: HTML code used to structure web pages and their content.
7. Alt Text: The alt tag is the written copy that appears in place of an image on a webpage if the image fails to load on a user’s screen. This text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.
8. Image Optimization: It helps to ensure that your images rank in images searches on Google.