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We are on a journey of building Empactful Businesses, where you create the right impacts with empath

19/07/2022

Unlock the Growth Mindset…

To lead the change.

Grow & Evolve with it.

Follow the Host BeEs 🐝 &

Audstory

28/05/2022

Y Combinator , a Silicon Valley kingmaker, is advising its portfolio founders to “plan for the worst” as startups across the globe scramble to navigate a sharp reversal after a 13-year bull run.

The investment firm — whose early backings include investments in Dropbox, Coinbase, Airbnb and Reddit — this week suggested startups cut their expenses and focus on extending their runways within the next 30 days. For those who don’t have the runway to “reach default alive,” YC is strongly suggesting that they consider raising money.

Credits:

26/05/2022

In this week's we had an insightful conversation which ran through some instances to understand the duration of returns from investing in a particular strategy, and what should an organization expect from a strategy.🐝

If you missed the episode, dive straight into the conversation through the link bio.⬆️

S3-B1. What’s the ROI of strategy?

24/05/2022

Yet another fantastic Tuesday where we have our host bees 🐝 Vineet Nandan Gupta & Shivakumar Valadi talking about the ROI of the strategy in an organization

The conversation ran through all the insightful instances to understand the duration of returns from investing in a particular strategy, and what should an organization expect from a strategy.🐝

To know more, dive straight into the conversation through the link in the bio⬇️

S3-B1. What’s the ROI of strategy?

20/05/2022

The power of branding lies in its ability to influence customer behavior. 🧑🏽‍💻👩‍💻

The physical aspect of a brand is represented through the name, logo, tagline, and other brand elements. The more powerful aspect is the intangible reputation, attributes, and values that the customers and markets relate to your brand. It is these intangibles that guide customer actions to engage with and buy from your brand.

A “branded” product today is sold at a premium and is a symbol of achievement. The true power of a brand, however, lies in how it can affect people’s desire to make themselves and the environment around them better and more desirable - e.g. donate to a cause, share resources, participate or volunteer for an event, vote responsibly or file taxes, etc.

Customers connect to a brand’s messaging when it offers something they value or align with their personal values.

➡️ So here’s how you can create your brand’s message to make an impact with your customers:

1️⃣ Help them solve a problem they are facing
2️⃣ Identify your target customers and align your brand values with theirs
3️⃣ Let your brand speak to your consumers across a set of values and senses

17/05/2022

Yet another fantastic Tuesday where we have our host bees 🐝 & talking about 'Brand-Building' and how brands influence decisions and actions.

While building a brand, what would your brand message sound like:

FOMO or JOMO
Inspirational or Aspirational
Guilt or Assurance

The conversation ran through all the insightful instances to understand how important it is for an organisation to work towards building an inclusive brand and even the messaging should be such.🐝

To know more, dive straight into the conversation through the link in bio. ⬆️

16/05/2022

A strong, unique brand image is an essential part of building a long-lasting relationship with your customers. If they feel that you both share the same values, they'll be attracted to your brand and will likely feel comfortable choosing you over the competition.

It's a two-way street, as a Brand: be it an individual or an organization that has created a product or service which is helping the members out by solving their problem, addressing their needs, working together to address and tackle a new challenge or something which is bringing everyone together, eventually building a community of customers.

The core aspect of a Brand is identity, value & service.
It takes time to build, it has to be nurtured through & through & evolve with time.

Majorly, it's the emotion that the customers associate with it.

Once those emotions are stirred, a value is created & communicated, it strengthens the Brand.

We will be talking more about branding with our hosts, and .
Follow the space the learn more.

13/05/2022

It's about TRUST.

It's always about TRUST.

A trust that keeps things ticking, keeps things moving, & we grow with it.

This trust is between the people, between organizations i.e. also people, and between the tribe members i.e. also people.

People are at the core of , who are united by a cause or have a sense of belongingness, united by rituals, customs & traditions & that forms the basis of the .

It's a two-way street, as a Brand: be it an individual or an organization that has created a product or service which is helping the members out by solving their problem, addressing their needs, working together to address and tackle a new challenge or something which is bringing everyone together.

The core aspect of a Brand is identity, value & service.

That's where we connect & communicate with the community.

It takes time to build, it has to be nurtured through & through & evolve with time.

Remember, Rajashri in S3E6 of the podcast stated "There is an "indic" way of doing things".

What do you recall when you hear these names or see their logo.

TATA, BATA, Royal Enfield, Lego, Salesforce, Self-Help Groups, NGOs so on & so forth.

It's the emotion that the community associates with it.

Once those emotions are stirred, a value is created & communicated, it strengthens the Brand.

That's why we say "Invest in Community: It's good for Business & Good Business".

12/05/2022

This Tuesday we had a conversation about how effective is community building is, as a business strategy.

Our host bees Vineet Nandan Gupta and Shivakumar Valadi had an insightful conversation on community building , with our esteemed guest Rajashri Sai

Here's a brief overview of what we discussed.

Tune into our Podcast through the link in the bio, to join the discussion :

S3-E6. Community: Good for Business!!

10/05/2022

Yet another amazing Tuesday where we had our esteemed guest Rajashri Sai talk about the importance of building community for building a brand with our hosts Vineet Nandan Gupta and Shivakumar Valadi.

The conversation ran through all of insightful instances to understand how important it is for an organisation to work on building a community for the wholesome growth of the brand.🐝

To know more, dive straight into the conversation through the link below.⬇️

S3-E6. Community: Good for Business!!

Tune into the whole conversation from the link in the bio.✨

09/05/2022

There is no denying that social media can be a powerful marketing tool to increase your brand awareness and reach potential customers.

However, because of this, too many businesses believe that simply being active on social media means their business is successfully marketed online. This is simply not the case.

And thus, investing in community is good for your business.

Communities take the most ownership once you trust them & involve them in the process of change.

However, you have to remember that community building is not done overnight. It takes time to gain your customers’ trust, and you have to be patient. Working on it is worth it though as building connections with your community will help ensure continued growth.

The last thing that you want is to sound like a robot. You’d want your brand to have a “personality” so people can easily relate to it. Your customers will see how you portray yourself and your brand through community management.

Community Management is an iterative process, and while in the process we should always keep in mind the vision of the organisation.

What are your thoughts on community building? 💭

03/05/2022

Yet another amazing Tuesday where we had our esteemed guest vivek shankaranarayanan talk about the importance of Diversification in the team with our hosts Vineet Nandan Gupta and Shivakumar Valadi.

The conversation ran through all of insightful instances to understand how important it is for the Leader to develop A Team that is more inclusive.🐝

To know more, dive straight into the conversation through the link in the bio.

S3-E5. Leveraging the Bias - Leadership & Team Dynamics

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http://www.empacts.live/

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