25/03/2026
Hiring a media buyer shouldnât feel like a gamble.
But for most course creators⌠it is.
You look at:
Screenshots
ROAS claims
âCase studiesâ
And hope they can do the same for you.
Hereâs the problem:
Anyone can show results.
Very few can explain results.
And thatâs where money gets burned.
Before you hire a media buyerâŚ
Ask them this one question:
âHow do you decide what to optimizeâand what to ignore?â
Then stay quiet.
Listen carefully.
Because average media buyers will say things like:
âWe test creativesâŚâ
âWe scale what worksâŚâ
âWe lower CPLâŚâ
Sounds good.
Means nothing.
A real operator will go deeper.
Theyâll talk about:
Signals over vanity metrics
Why cheap leads can kill high-ticket offers
How funnel stages affect ad decisions
When NOT to scale (this is key)
What they look at before touching your ads
They wonât just tell you what they doâŚ
Theyâll show you how they think.
Because media buying isnât about buttons.
Itâs about judgment.
And judgment comes from:
Pattern recognition
Experience
Understanding your business, not just your ads
If they canât explain their thinkingâŚ
They canât fix your system.
So before you sign that contractâŚ
Ask the question again:
âHow do you decide what to optimizeâand what to ignore?â
It will save you months of frustrationâŚ
And a lot of wasted budget.
If youâve ever hired someone and it didnât work outâŚ
What did they not tell you upfront.
Drop it below đ