Pursuit of Extraordinary

15/09/2026

Zoom in. 🔍
A little closer.
Closer still.
Yep. That’s the secret.
You just found your new AI marketing partner. 😉

From strategy and storytelling to content, campaigns, creative and AI-powered ex*****on, Pursuit of Extraordinary helps brands do marketing that actually moves the needle.
Big ambitions. Smart AI. Sharp humans.

That’s our kind of partnership.

Ready to make some extraordinary things happen?
📩 [email protected]

09/09/2026

No cameras. No recordings. So how did WTF Offline become a marketing masterclass?

I was fortunate to be among the 120 people in the room for Nikhil Kamath’s 40th birthday, and as a marketer, I couldn’t stop thinking about how brilliantly the experience was orchestrated.

Exclusivity. Curation. Community. Privacy. FOMO. Earned attention.

Here’s my take on the marketing genius behind WTF Offline. Swipe through. 👉

31/08/2026

Our founder Geetanjali Prasad tried taking an off on her birthday but clearly that isn’t working! Thank you Saumil Mehta for sending us the actual scenario! 🫠😜

18/08/2026

Most marketing campaigns don’t fail because the idea was bad.

They fail because too much money was committed before the idea was tested.

The old playbook:Idea → Approval → Big Budget → Launch → 🤞

The smarter playbook:Data → AI Analysis → Multiple Hypotheses → Small Tests → Scale What Works

Your GA4 history already knows which audiences convert, which messages resonate, which channels drive action and which campaigns quietly burned budget.

AI can help you interrogate that history faster.Experimentation tools can help you validate what comes next.

The point isn’t to ask AI, “Will this campaign work?”

It’s to use AI + data to answer a much more useful question:

“What evidence do we have before we spend?”

Because great marketing has never been about eliminating uncertainty.

It’s about reducing the cost of being wrong.

At Pursuit of Extraordinary, we combine research, data, AI and human marketing expertise to build strategies designed for smarter decisions, sharper experimentation and better outcomes.

📩 [email protected]

MarketingExperimentation PursuitOfExtraordinary

15/08/2026

This Independence Day, we’re celebrating an India that was building breakthrough AI long before the world discovered ChatGPT. 🇮🇳

We all know Sarvam AI and Emergent, India’s headline-making AI unicorns. But you probably haven’t heard enough about these companies:

🇮🇳 CACTUS has been helping researchers communicate science globally.
🇮🇳 Qure.ai has been helping doctors detect strokes and lung cancer faster.
🇮🇳 Cropin has been replacing agricultural guesswork with intelligence.
🇮🇳 Gnani.ai has been teaching technology to understand Indian languages, accents and code-switching.
🇮🇳 Detect Technologies has been making factories and industrial sites safer.

Long before AI became a buzzword, they were already using it to dismantle barriers, reduce delays, improve decisions and prevent risk across India and the world.

Because freedom in the age of AI is not only about building our own technology. It is about building technology that solves real problems.

Which Indian AI company should have made this list?

IndianStartups TechForGood PursuitOfExtraordinary

14/08/2026

This Independence Day Pooja Solanki tells us the freedom AI has given her! Tell us yours! 🇮🇳

12/08/2026

Fell into the KINDA CHIC… trap! 💁‍♀️🫠

12/08/2026

Fell into the ‘KINDA CHIC…’ trap! 😬💁‍♀️

10/08/2026

Friend: “My dating life is a mess.”
Geetanjali: “Have you tried analysing the data?”

Friend: “Where should I go on holiday?”
Geetanjali: “Let me ask AI.”

Friend: “What should we eat?”
Geetanjali: “AI can optimise our order.”

Yes, I love AI. I use it to research, create, plan, strategise and occasionally interfere in conversations where nobody asked for a prompt. 😅

But even the most enthusiastic AI evangelist needs to log off, stop optimising life and simply live it.

Use AI to make life easier.
Just don’t forget to have a life beyond AI.

Now excuse me while I ask ChatGPT whether this caption is funny enough. 🤖

07/08/2026