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At Actify, we help you understand the dynamics of your business & what growth strategies we can adopt to make your business a success.

Start your own fashion label with the help of Actify, starting at INR 30,000/- only.DM us now! ...
25/06/2021

Start your own fashion label with the help of Actify, starting at INR 30,000/- only.

DM us now!

Most of us would have heard of Under Armour – one of the world’s leading sports apparel and accessories manufacturer. Th...
24/06/2021

Most of us would have heard of Under Armour – one of the world’s leading sports apparel and accessories manufacturer. The founder of Under Armour, Kevin Plank, was pretty much broke when he decided to start Under Armour. With 60,000$ as his total investment, which included his savings and a loan form a bank, he started selling clothes of his brand to college students. Shortly after that his company gained enormous traction and Under Armour went on to generate millions in revenue with orders flooding in from NBA, NFL and Hockey.

Kevin Plank, is the founder and CEO of Under Armour, and, just 20 years after he was selling shirts out of his grandmother's basement, his company ranks as the eighth-fastest-growing firm in America, with 12,000 employees and projected revenues of nearly $5 billion this year. With product partners like Dwayne "the rock" Johnson and basketball player Stephen Curry, under armour is one on the top sport brands worldwide. In itself, this rags-to-riches story merits recognition. Plank also showed what it means when an entrepreneur of his skill, daring and ambition focuses not just on his company but on his community when his charitable arm funded over 40 summer jobs for Baltimore, public school students in the maritime transport industry. He was also The Baltimore Sun's 2016 Marylander of the Year.

What's your story?

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BMW and AUDI are two of the best Automobile companies in the world.These luxury German carmakers, in addition to designi...
23/06/2021

BMW and AUDI are two of the best Automobile companies in the world.

These luxury German carmakers, in addition to designing sporting, powerful and fast cars, design some creative and humorous advertisements too.

A few years ago, these car makers had an ongoing brand advertisement war just after BMW released an Advertisement campaign for the 35th MOA Rally. The advertisement war, though started as any other ambush marketing tactic, looked like as banners were exchanging messages with each other.

The advertisement war continued in many other forms. One of those was when they used ambush marketing and wished each other on their achievements.

BJP is not just a political party, it's a marketing institution. As an entrepreneur, one can learn certain aspects of ma...
22/06/2021

BJP is not just a political party, it's a marketing institution. As an entrepreneur, one can learn certain aspects of marketing from them.
Here are a few points you can study as an entrepreneur;
1 Brand Positioning : BJP touched the of Hindutva with a chant. That particular chant caught on so strong, that person from that religion took it personally. BJP positioned itself around the Hindutva Ideology, hence gaining massive support.

2 Being Responsive: When Rahul Gandhi accused Narendra Modi of mismanagement during Demonitization and buying the Rafale aircraft at an increased price by phrasing, "chowkidar chor hai", the immediate response was that Narendra Modi's twitter account changed its bio from, "Prime minister of India" to "Main bhi cowkidaar". This move by the Prime minister was so creative that, all the members of the BJP and its supporters did the same.

3 Public Relation: BJP's PR strategy revolves around the idea of Narendra Modi being an unbeatable power. With putting Narendra Modi as the front runner and showboating the changes and improvement he did in the state of Gujarat as the CM, placed him in the mind of all individuals as the future of democracy and the very nation itself.

4 AIDA model :
Attention: gaining attention of the people through their ideology and announcing Narendra Modi as the PM candidate
Interest: Gaining support from the people, by showboating the Gujarat model and view to implement it to the entire country.
Desire: With the sight of Gujarat model in mind and implementing it to the country, the voters change from "i like it" to " i want it".
Action: The result is the voter votes to BJP.

5 Personal Branding : The central government is not called "BJP Sarkaar", but "Modi Sarkaar". The Party itself revolves around Narendra Modi. If it wasn't for his popularity and interpreting himself as a powerhouse, today's scenario would have been different.

6 Ad Campaigns : BJP spends huge amounts on their Ad campaigns. Their ads featuring slogans like "Abkibaar Modi sarkaar" and "Phir ek baar Modi sarkaar', was a huge hit.

7 Regional Reach : India is a multi-cultural and multi-lingual nation. so, in order to reach every household and person, you have to speak their language. This is what was done by BJP, showcasing Modi as their PM candidate and getting the people's attention through their language.

Fevicol is one of the rare adhesive brands to feature in the most trusted brands in Indian households. It is loved by In...
21/06/2021

Fevicol is one of the rare adhesive brands to feature in the most trusted brands in Indian households. It is loved by Indians for its reliable performance as well as its down to earth, waggish and contemporary advertising. The Fevicol campaign celebrates its unbreakable bond with generations of Indians.

Born in 1959, Fevicol made its television debut in 1997 with its first television ad ‘Dum laga ke haisha’ featuring filmmaker Rajkumar Hirani. The tug of war visuals along with the elephant for an added effect became synonymous with the brand. The advertising was focused on the functional aspects and followed by campaigns with humorous real-life scenarios and contextual references.

The idea of its advertising was always to bring out small cultural references and mix it well with the bonding proposition of the brand. The simplicity of the Fevicol advertising has resonated well with consumers over the years.

Fevicol commercials conveyed its point with strong humorous storyline and an equally strong background score. Fevicol’s commercials often transcend languages and are also submitted to the jury at the Cannes Lions International Festival of Creativity.

Their advertising has always been non-urban, quirky and had a typical heartland feel to it. The early Fevicol ads including the tug of war, egg or the bus commercial had a very Hindi feel to it which helped established the brand amongst its target consumers.

Fevicol poster ads have a coolness of their own, from reflecting the infamous boxing match between mike tyson & evander holyfield to the massive crowd gathering during the hindu festival of dahi handi, fevicol has set its reputation for creative advertising.

At Actify we create the same kind of Ads for your brand.

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A Sunday well spent, makes a week of content.Create your content with the help of Actify.DM us now! ...
20/06/2021

A Sunday well spent, makes a week of content.

Create your content with the help of Actify.

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Managing an Instagram brand account isn't easy. It is a shuffle from perfect timings to post to different contents, idea...
19/06/2021

Managing an Instagram brand account isn't easy. It is a shuffle from perfect timings to post to different contents, ideas and innovation. It is always a
good idea to try out new types of Instagram post if you need to refresh your approach. Here are a few idea you can use:
1. Share your process by writing details of what you make or how you work. It shows that you are open for business and have a decent understanding for transparency.
2. Response to your DMs in a cordial manner. It'll set a valuable image of your business, which will in turn help you gain potential customers.
3. Share the tools you use to post on social media. From Hootsuite and boomerang to Snapeed, Sharing them will help you communicate with your target audience and upcoming entrepreneurs, who will advertise your business with the best marketing strategy: Word of Mouth.
4. Share the features of the tools you use to showcase your product/ service. By doing so, you share the knowledge you have about the particular tool and help understand its working to your audience, which will helpful to them as well.
5. Being interactive with the customers is one of the important aspect of business growth. Posting a question or a poll regarding your product/ service or the next product your customers wishes to use will make your brand image as interactive and responsive, which will in turn bear a positive result for your business.
6. Look for the feedbacks in the comment section. You can search for a comment which is useful to you by searching through keywords. Be it a feedback or a complaint, it is useful for you and is a means of improving your product/ service quality.
7. Find out what the top creators in your business field post. Study their content, ideas and graphics. It'll improve your ideas and help you post creative and innovative content.

Manage your Instagram brand account with help of Actify.

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Marketing is a medium to communicate messages to the consumer. The objective is to make the consumer feel something that...
18/06/2021

Marketing is a medium to communicate messages to the consumer. The objective is to make the consumer feel something that'll will make them buy your product. It humanises your brand and helps consumer understand why should they about something. Stories can help business gain customers by gaining their attention, creating curiosity and developing interest in the brand and its products.

Convey your business story with the help of Actify.

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One word to describe it..... GENIUS!Credit: Fevicol
17/06/2021

One word to describe it..... GENIUS!

Credit: Fevicol

A Process is important because it describes how things are done and then provides focus on making them better and how th...
17/06/2021

A Process is important because it describes how things are done and then provides focus on making them better and how they are done will determine how successful will be the outcome. If you focus on the right process, your strategy is likely to design your way to success. Process is the paramount of any strategy. Without process, the strategy lacks clearance. It becomes, just a check list.

Create strategic process for your business with the help of Actify.

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In order to accelerate the growth of your business, certain online business tools come in handy. We've have named 5 user...
16/06/2021

In order to accelerate the growth of your business, certain online business tools come in handy. We've have named 5 user friendly business tools available online.
1. Name Check is one of the best tools to find a possible name for your business, domains and projects. It's perfect for startups as it give detailed and instant results free of cost.
2. Zoom is a video conferencing application, which can be compared with google meet, but much more user friendly. It helps you connect, communicate and share your ideas and strategy with more than 100 participants at once.
3. Hootsuite is a creator studio. You can post your content with the help of Hootsuite through 10 different social media profiles at once, and it is easy to use!
4. G suite is a google workspace. It's an all in one application which includes, google productivity and collaboration tools which helps you make your communication faster, easier and more convenient.
5. Site Ground is a web hosting site. It provides shared hosting, cloud hosting, enterprise solutions, e-mail hosting, and domain registration.

Amplify your business with Actify.

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Your logo should be unique and memorable. Color increases brand recognition by up to 80% – which means that your brand m...
09/06/2021

Your logo should be unique and memorable. Color increases brand recognition by up to 80% – which means that your brand must have a colorful, powerful and memorable logo.

High quality content is crucial to the success of any website in order to retain visitors and have a high ranking on search engines. Of course the design of the website is essential in making a good first impression on your visitors, but the content of the website is what will keep them coming back.

Communities create a relationship between customers and brands, creating more patience and loyalty. Nurturing them will lead to growth in referral marketing. Use it to your advantage to gauge public interest in certain subjects and better understand the problems that your customers are running into with your product.

Connect with Actify to build your online brand.

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