28/03/2024
9 reasons why your landing pages don't convert & how to fix them
Your landing page has only one objective, to get leads or sales!
Imagine you're running ads, getting tons of traffic but getting no conversions
That would be a sad situation to be in
But all this can be reversed, if you understand the reasons and implement the following solutions:
❌Visitors and prospects don't trust you
✔️Add testimonials and social proof
❌ Multiple offerings confusing the visitors
✔️Focus on only one offer
❌Very long copy with confusing and jargon filled words
✔️ Keep the copy simple and easier for people to scan through
❌Messaging and words of ads & landing page don't match
✔️Use the same tone & words, which made the people click the ads
❌Not enough testing of multiple variations
✔️Testing is necessary to know which angle and headlines are converting the most
❌Asking for too many & unnecessary details
✔️Ask only for the relevant details
❌Boring Call to Action (CTA) like buy now, download now
✔️Spice them up with different colors, make them more specific, use sentences like "Discover landing page secrets"
❌No urgency, they can always come back later right? Even if the offer is awesome
✔️ Create that urgency to compel them to take action (but don't fake it!)
❌Offer is not good enough
✔️Get in your clients' shoes and try to understand what would they want, the benefits, address their pains, your unique solution
💡Bonus: Add a live chat option to answer questions in real time
These are the major points that lead to no or low conversions, but this list is not the only thing
Other factors too come into place which can be resolved with testing and proper research
What would you add?
