03/06/2026
IMPORTANCE OF REELS IN YOUR SOCIAL MEDIA STRATEGY !
Reels - Shorts
These words have changed the game of Social Media space in last 10 years !
First introduced in September 2016 by 'ByteDance', when it launched an app called 'Douyin' in China.
It's global version, officially named 'TikTok' was released in September 2017.
Later, this form of content was absorbed by a platform called 'Muscial_ly' in 2018.
Its popularity rose faster...
Soon, all the Social Media platforms of the world had to include it, if they had to survive and grow their user base.
The reasons were simple...
1. Easier to scroll
2. Buttons for like, share, comment are easier to reach
3. Entertaining enough to caress the curiosity, yet short enough to keep boredom away
It's focus was not on a Single Content, but to encourage you to keep scrolling more and more videos showing them one after another.
When you are given too many options to choose from, it is hard to decide which one to lock onto, so you keep checking all the options !
The whole system is a marvellous piece of engineering designed based on how human psychology works.
Have you noticed, when you are watching one video, next video's top part will appear first pushing your current reel a bit upward?
But, it will not play until the entire video frame of the next video gets fully loaded.
When only the top part of the next video is shown to you, you are but curious to know what would be there and that curiosity will push you to scroll and go to the next video.
When you are on the next video, same thing repeats and pushes you to the third video and so on...
This leads to unlimited scrolling...
Every action you perform on a video is fed back to the system, the system then matches it with your profile - who you are, what you are interested in etc etc and then decides which video to be shown next to you.
It's a really complex system that works behind the screen and keeps updating itself every single minute or maybe in lesser time with the data received from your actions in real time - how you interact with the content shown to you.
In other words - The Algorithm !
This algorithm is designed to keep you longer on the platform, so knowing what you enjoy watching and interacting is of utmost importance to them.
Due to all these reasons, the short form content is hugely popular and adding it to your Social Media Strategy is an important decision, if you want to grow.
And when you do that, you will see the results immediately reflecting in numbers !
If you take an example from our current Consistency Experiment...
We posted a Tips Post last Thursday, which received only 25 Views in a standard format, but when the same post was posted in a Reel format adding just one small simple effect the next day, it brought us 240 Views.
A 860% increase !!!
Do you see how posting your content in Reel format helps you grow ?
Recently, we have started posting 9 posts in a week, out of which 5 posts are Reels.
Making that little change in our content strategy has made a huge difference.
If you take a look at the graph posted on this account yesterday, you will see over the weekend (Fri-Sun, when we posted 5 Reels in total), we received a lot many views in comparison with the weekdays (Mon-Thu, when no reel was posted, just a standard post format)
Total Number of Views -
Mon to Thu : 495
Fri to Sun : 2071
Mind you, this is not an immediate effect. We've been posting reels like this for a couple more weekends, but that's it. Not for too long either. So yeah, here also consistency matters !
You may have also noticed that one creator's reel receive millions of views, but the same or similar content from another creator receives only a few thousand views.
Why so ?
Contrary to the belief, the margin is really really thin between a less performing video and the one getting millions of views, when both have same/similar content.
But... that's a topic for some other day !
Today, lets understand only one thing that if you wish to grow on any Social Media Platform, posting more and more reels is a very important strategy in your arsenal as a Creator.
Practice, Test, Analyse and Grow !
If you need any guidance, assistance, we're always here for you ! A single DM is enough to get us rolling...
Come... Be a part of our endeavour and let's grow together !
Tune in and follow MadszE for more ....
Drop in your comments/suggestions.
Together, we're going to build a better tomorrow !
love always
- Madsz
Letter # 13
