Evolution Strategy Advisors LLP

09/03/2026

CEO's have surely experienced this often. Any change is resisted. The As Is is comforting even though it's stifling your growth. The first reaction to a half baked past effort are, "we have tried this before, it didnt work". Comfort lies in new excuses, geo-politics and low economy growth. Bringing in change is challenging.
The board needs to ask, are you surrendering our market aggression and future growths. When AI has challenged an established IT Industry, are you waiting for your re-boot.
Bring in the change, ask us how, now. Sanjay Kalra, Surjya Meher Surjya Meher, Mahesh Puri Mahesh Puri, Syed Anjum Nabi , Tarun Khanna, Ashish Dixit , Vineet Trakroo
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09/03/2026

Being too close to a problem can make you ignore the obvious. A would identify these gaps but it shouldn't be done from within an organisation as people have stake in the decisions taken. It's important to evaluate a business without a bias. This is preparing for the future. Understand the gap between your As Is and your Vision. With AI available this is a lot more helpful and speeds up the process. Ask us how now. Sanjay Kalra, Mahesh Puri Syed Anjum Nabi, Tarun Khanna, Surjya Meher , Vineet Trakroo

24/02/2026

Do you have more than 40% business coming in the last week. Obsession with quarter results can lead you to disrupt your processes and discipline. Business is hashtag and hashtag to achieve a long term goal. Creating undue pressure only disrupts this tempo and builds stress taking you away from your core strategy. Set your systems right. Ask us how now. Sanjay Kalra, Mahesh Puri , Tarun Khanna, Surjya Meher , Syed Anjum Nabi, Vineet Trakroo have been at it for you.
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17/02/2026

The consumption is getting fragmentise thus segmentation will have to follow. Products will need to target specific segments. With focussed digital media pe*******on and specific buying habits of consumers its necessary to reach each micro segment. Getting you ready for the future. Sell smart as markets are changing. Mahesh Puri Syed Anjum Nabi, Surjya Meher Sanjay Kalra, Tarun Khanna Vineet Trakroo

11/02/2026

Do we have engaging discussion with our B2B customers on how can you increase their business. Or do we just sell on price offs or discounts. Move from being a to becoming a . Start conversing on how to grow their business: bespoke solutions, trend analysis, right products for their customers. Or Ask us How, Now. Mahesh Puri , Tarun Khanna, Sanjay Kalra, Surjya Meher , Anjum Nabi, Vineet Trakroo

02/02/2026

Most companies loose sales due to supply chain challenges. At times upto 15%. This negates the sales effort and all the resource utilisation. Better sales projections result into better fill rates and fewer opportunities lost. Ask us How, Now. Tarun Khanna, Mahesh Puri Mahesh Puri, Anjum Nabi, Kalra, Surjya Meher Surjya Meher and Vineet Trakroo Vineet Trakroo have been at it.

27/01/2026

Marketing to hashtag which is 38% of India's population will be driving consumption of your products. Are you ready for it? Needs are changing and so are the drivers affecting brand choices. This generation is educated: reads labels and researches the ingredients. Products need to deliver their promise.
Ask us How, Now. Over 120 brands trust Mahesh Puri Mahesh Puri , Syed Anjum Nabi , Surjya Meher , Vineet Trakroo Vineet Trakroo, Tarun Khanna Sanjay Kalra
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13/01/2026

Legacy organisations are mostly stuck with legacy inventory and a long tail of >70% SKU's which don't even contribute to

06/01/2026

One of our learnings over 100 projects is that promoter instinct is a greater influence over data, insight and planning. New projects/ ideas are made to fit the instinct. Will this help achieve growth in a sustained profitable operation ? Maybe.
Plan for success and a 10X growth is possible. Our Partners Tarun Khanna , Puri , Anjum Nabi and Trakroo have been making this possible for over 120 brands over decades.

20/10/2025

Happy Diwali friends. This was a brighter Diwali for many with a run up of increased consumer spending. Are there other ways to grow and make every Diwali better. We are here to lead your thoughts for a brighter future. Join the celebration

18/10/2025

15/01/2025

Are you dependent on economic growth for your company to grow. Then you need to relook at your strategy. A business needs to be growing and creating wealth for the economy and not the other way around.
Read our recent article in

Vineet Trakroo, CEO of Evolution Strategy Advisors LLP , uncovers growth opportunities within organisations by leveraging advanced data analytics and insights gathered from internal influencers