Hyper Collective

Hyper Collective Cross-disciplinary innovations company, founded by global creative icon 'Pops' KV Sridhar. And today it’s a part of Nihilent Limited.

Founded by global creative icon, 'Pops'​ KV Sridhar​, HyperCollective is a cross-disciplinary innovations company that solves real-world problems for brands, corporations & governments. The collective is powered by one of the world's largest collaborative networks of independent companies across the verticals of strategy, creative, data & technology.

01/06/2026

Welcome to Gen Gap. A series where three generations of HyperCollective try their best to match each other’s freak.



[hypercollective, agency culture, work culture, creative life, creative work, creative work life]

28/05/2026

Last friday, our Hypower session did a complete 180 as we turned our office into an actual creative zone with Mr . We switched off our laptops, picked up paintbrushes and created without any limitations or expectations.

Turns out, when people are given the space to freely express themselves, it builds collaboration, sparks new ways of thinking and reminds us why advertising starts with people. Because ideas come from creativity, and creativity comes from people.



[art therapy, art, open art, office art, open easel, Zahir Mirza, agency life, work life, colours]

Breaking the routine looked a little more creative this Friday. Our latest Hypower session with turned the office into ...
25/05/2026

Breaking the routine looked a little more creative this Friday. Our latest Hypower session with turned the office into an open easel space, swapping screens for a canvas.

The masterpiece, the fun, and everything in between drops soon.

30/04/2026

Guess who’s the real Gen Z?

28/04/2026

A good artist can find creativity in any form and translate it in their own way. Just like Rujul, whose hands move the same on beat and on screen. She found her creative expression in dance, and we found one of our best illustrators in her.

22/04/2026

Hypower is back with a brand new marketing lesson.

This Friday, our colleague Abhishek took us beyond SEO and into GEO. We explored how AI is shaping the way brands get picked and stay relevant.

It is no longer about what shows up, but what gets chosen.

Less about being seen, more about being part of the answer.

.hypercollective was privileged to add creative fuel to the 16th IAA Olive Crown Awards 2026. A cause we have believed i...
03/04/2026

.hypercollective was privileged to add creative fuel to the 16th IAA Olive Crown Awards 2026. A cause we have believed in for years. We didn’t just make ads. We took the planet’s screaming urgency around climate collapse and turned it into a wake-up call that hits where it matters: in the work.

The theme? MAYDAY. Final Countdown. Last Call.

Because sustainability isn’t a nice-to-have anymore. It’s an emergency broadcast, and the best way to respond is with creatives that actually move people (and the needle). Not polite reminders, but a mirror.

Proud to have collaborated with IAA India Chapter & AFAA on this as a labour of love. The real credit goes to the agencies, brands, NGOs, and individuals whose work will be amplified.

We are thrilled to see our latest .hyper insights report, “Decoding Gen Alpha ’26” featured in Financial Express. As the...
01/04/2026

We are thrilled to see our latest .hyper insights report, “Decoding Gen Alpha ’26” featured in Financial Express. As the 4-15year olds move from ‘pester power’ to ‘consultative influence,’ brands can no longer rely on traditional interruption. Our study of 1,000+ parents across India reveals that Gen Alpha is reshaping the household shopping cart, acting as in-house consultants for everything from tech to travel.

Check out the article link in the bio to see why ‘Phygital’ is the only way forward for modern brands.



[ Hypercollective, hyperinsights, genalpha, new generation, research ]

16/02/2026

This week, we took Hyper Ext through the lanes of culture, innovation, and creativity at the Kala Ghoda Art Festival. Through our activity, Spot the Colour, we explored this year’s theme “Ahead of the Curve”, discovering how traditional roots and contemporary ideas coexist and evolve together.

What stayed with us:
1) Experiences speak louder than displays. A brand used this platform to reinstate their identity as an entity committed to social causes through an interactive booth.


2) Creativity drives change. Installations used art as a voice for meaningful conversations.

Because when you step into art, every perspective becomes personal and that’s where real conversations begin.

Attention parents! If your child is 4-15 years old, this one’s for you. Kids today are growing up surrounded by screens,...
12/02/2026

Attention parents! If your child is 4-15 years old, this one’s for you.

Kids today are growing up surrounded by screens, brands, and constant digital influence. And we want to understand how it is shaping young minds.

Fill out the survey linked in our bio and help us analyse how technology is impacting Gen Alpha.

Your perspective matters.

UnderstandingGenAlpha

Address

903 Lodha Supremus, Lower Parel
Mumbai
400013

Opening Hours

Monday 10:30am - 8pm
Tuesday 10:30am - 8pm
Wednesday 10:30am - 8pm
Thursday 10:30am - 8pm
Friday 10:30am - 8pm

Website

Alerts

Be the first to know and let us send you an email when Hyper Collective posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Hyper Collective:

Shortcuts

Share