Marketing Rizz

25/05/2026

Most entrepreneurs are in a hurry.

A hurry to scale.
A hurry to raise money.
A hurry to “make it.”

But business is not microwave success.
It’s compounding.

The founders who usually win are not always the fastest.

They are the ones who stay consistent long enough to recognise opportunities when they arrive.

Patience is important.

But patience without preparation is just waiting.

Use the slow seasons to:
→ Build your skills
→ Build your network
→ Build your brand
→ Build your systems
→ Build your reputation

Because when the right opportunity finally shows up, you won’t have time to prepare.

You’ll only have time to execute.

Move with patience.
But stay ready.

That’s the real entrepreneur mindset.

Visit Marketing Rizz - https://marketingrizzz.com/

25/05/2026

If your hiring strategy is just "post a job ad and pray," you are actively slowing down your company's growth.

Hiring isn't a transaction; it’s a system.

On this episode of The Marketing Rizz Podcast, we have a conversation with Matt Woodard, the founder of Scalr. Matt has spent over 20 years building and optimizing Talent Acquisition (TA) functions from the ground up for massive high-growth tech brands like Xero, Zendesk, and Slalom Build.

We dive deep into how founders, CEOs, and people leaders can build hiring infrastructure that supports scale instead of breaking under pressure.

What We Covered in This Episode:

👉The Infrastructure Fix: Why founders constantly underestimate structured hiring (and the signals that prove your current process is broken).

👉The AI Shift: How Artificial Intelligence is actually impacting recruitment in 2026 and what the next 5 years look like.

👉Global Talent: Matt’s raw take on outsourcing to powerhouse hubs like India and the Philippines.

👉Frameworks over Resumes: The exact interview frameworks that actually predict on-the-job performance for startups.

The Founder Hand-off: At exactly what stage founders need to stop acting as the primary recruiter and build a formal TA function.

💡The Big Takeaway:

"Fast-growing companies don't usually struggle with hiring; they struggle with retention because they hired for speed instead of alignment."

Link to the full episode - https://youtu.be/lCaF1ceSl2A

23/05/2026

Most founders are stuck in an endless cycle of paid ads.

Spend money → get leads.
Stop spending money → disappear.

That’s not a growth engine. That’s rented attention.

Inbound marketing changes the game because it helps people discover you organically when they are already searching for answers.

And in 2026, attention follows creators, not companies.

Founders who consistently create content are building something far more valuable than impressions:
→ Trust
→ Authority
→ Brand recall
→ Long-term inbound leads

The best part?
One good podcast clip, article, webinar or YouTube video can keep bringing opportunities for months or even years.

Meanwhile, most outbound campaigns die the second the budget dries up.

AI has made content creation faster than ever.

But speed is not the advantage anymore.

The real advantage is creating content that is:
✔ Actually useful
✔ Built around your audience’s pain points
✔ Based on your real experiences
✔ Consistent enough to compound over time

The founders winning today are not just building products.

They are building audiences.

And audiences become pipelines.

Here is an article on 10 inbound marketing strategies you can start implementing today - https://marketingrizzz.com/blog/10-inbound-marketing-strategies-to-drive-serious-business-growth/

22/05/2026

Everyone is using AI for cold outreach now.

And that’s exactly why most cold emails are getting ignored.

Because prospects can smell a generic ChatGPT email from a mile away.

You know the ones:
❌ “Hope you’re doing well.”
❌ “Are you facing '###' issues with your business?"
❌ “We help businesses scale with innovative solutions…”

Nobody talks like that in real life.

AI is a tool.

Not a replacement for understanding people.

The best cold emails still feel human because they are built on:
→ Actual research
→ Context about the prospect
→ A relevant problem
→ A sharp observation
→ A natural tone

ChatGPT can help you speed things up.

But blindly copying and pasting AI-generated outreach is like showing up to a networking event wearing a name tag that says “mass sender.”

Personalisation is no longer a “nice to have.”

It’s the filter between getting ignored and getting replies.

A good cold email should make the prospect feel:
“Okay… this person actually looked into my business.”

That’s when conversations start.

Use AI to assist your thinking.
Don’t outsource your thinking to AI.

Want to learn how to cold email? Send me a DM or visit https://marketingrizzz.com/

22/05/2026

Impressions.

The metric that makes marketers feel famous for 7 seconds.
“OMG this post got 50,000 impressions.”

Meanwhile:
3 likes
1 comment
And your mum asking if “impressions” can pay electricity bills.

Here’s the thing most people don’t realise:
Impressions only tell you your content was seen.

Not remembered.
Not trusted.
Not acted upon.

You can have:
100K impressions and zero leads.

Or:
2K impressions and 3 clients.

Big difference.
Vanity metrics look good in screenshots.

But meaningful content builds:
Attention
Trust
Authority
Revenue

So next time your post blows up…

Ask yourself:
“Did people just scroll past it… or did it actually leave an impression?”

That’s the metric that matters.

Visit Marketing Rizz https://marketingrizzz.com/

21/05/2026

Jokes apart…

People massively underestimate how much work goes into social media today.

It’s no longer just “posting content.”

It’s:
Strategy
Psychology
Storytelling
Design
Analytics
Community building
Trend forecasting

And somehow keeping up with algorithms that change moods faster than crypto markets.

Behind every “simple post” is usually someone fighting for attention in a world scrolling at lightning speed.

Respect your social media managers.

They’ve seen things.

18/05/2026

When starting on LinkedIn, the priority should be building trust, not just posting content.

Begin by optimizing your profile with a professional photo, a clear banner, and an “About” section that highlights your experience and the value you offer.

Instead of immediately creating posts, focus on engaging through meaningful comments in your area of expertise.

Share insights, add value to conversations, and avoid generic responses. This helps establish credibility and positions you as a knowledgeable voice.

Stay focused on topics you genuinely understand and care about, rather than trying to be active everywhere.
________

If you are looking to build your personal brand on LinkedIn, then this episode is for you.

To be the best, you've got to learn from the best, and that is why I invited Dr. Cynthia on The Marketing Rizz Podcast to help us understand LinkedIn and Personal Branding.

In just 14 months on LinkedIn, Dr Cynthia has built a community of 25,000+ followers, got clients from 40+ countries and continues to get 100s of brand collab DMs every day.

If you want to grow on LinkedIn. This episode is for you.

Link to the full episode - https://youtu.be/gLreHdVXDvE

18/05/2026

14/05/2026

One of the biggest mistakes I see founders make?

Trying to scale performance marketing before building a brand.

They pour money into Meta and Google Ads, expecting instant ROAS…
But the market doesn’t even know who they are yet.

At that stage, your ad spend is not just converting customers.

It’s educating them.

And education is expensive.

Performance marketing works best when demand already exists.
When people have seen your content.
Heard your story.
Built trust with your brand.

That’s when the magic happens:
👉 Lower CPL
👉 Better ROAS
👉 Higher conversion rates
👉 Stronger retention

Because warm audiences convert faster than cold strangers.

Performance marketing should amplify brand momentum — not replace brand building entirely.

The strongest brands today combine:
👉 Content
👉 Community
👉 Storytelling
👉 Organic visibility

AND performance marketing

That’s the real growth engine.
Build the brand first.

Then use performance marketing to scale what’s already working.
That’s when growth becomes predictable.

14/05/2026

Not every business needs a podcast, and starting one without a clear strategy can actually harm your brand.

In this episode, we sit down with podcasting veteran Mathew Passy, who has spent the last 18 years building, producing, and growing podcasts long before podcasting became mainstream.

This conversation is a deep dive into the business side of podcasting and what it actually takes to build a successful podcast in 2026.

Many businesses jump into podcasting (or blogs and YouTube) because it’s trending, but without a plan, consistency drops quickly—irregular content signals a lack of commitment, which can reduce trust and credibility with your audience.

Before launching a podcast, ask:
✔️ Do you have a clear purpose and audience?
✔️ Can you commit consistently to producing content?
✔️ Does it align with your overall marketing strategy?
✔️ If the answer is no, it’s better not to start at all.

However, podcasting still offers valuable opportunities beyond hosting your own show:
👉 Guest appearances: Share your expertise on established podcasts and reach new audiences without managing your own platform
👉 Podcast advertising: Promote your business through ads on relevant shows with engaged listeners

In many cases, being a guest can be even more powerful you get more speaking time, leverage existing audiences, and avoid the pressure of content production.

Link to the full episode - https://youtu.be/BoSOaE1Fbbs

13/05/2026

The companies winning in 2026 won’t just have good leaders.

They’ll have leaders who know how to use AI.

A boss gives instructions.
A leader pulls with the team.

But a modern leader?

They combine people + technology to move faster than ever before.

AI is not replacing great teams.
It’s removing friction.

The smartest founders today are using AI to:
✅ Automate repetitive work
✅ Improve decision making
✅ Scale content and marketing
✅ Increase productivity
✅ Free up time for creative and strategic thinking

The goal isn’t to work harder anymore.

It’s to build systems that help your team move like a rocket instead of dragging a cart uphill.

Founders who embrace AI early will build leaner, faster, and more scalable businesses over the next decade.

The future belongs to leaders who can combine human creativity with AI leverage.