29/04/2026
For the last 4 years, it has been a privilege shooting multiple campaigns for Kirtilal Kalidas Jewellers — and what continues to excite us most is the brand’s commitment to unique design, intricate craftsmanship and uncompromising attention to detail.
For this global campaign, every frame was built with the same discipline we are known for at Silhouette India: precise lighting, refined composition and careful detailing, all crafted to appeal to Kirtilal’s discerning target audience.
Production: Silhouette India, bringing together concept, coordination and ex*****on with a clear understanding of luxury visual communication
Photography: Sri Harsha, shaping the campaign through precise lighting, brand-sensitive framing and a sharp eye for detail
Styling: Swapnaa Puujari, whose refined styling sensibility added balance, elegance and the right fashion context to the jewellery
Hair & Makeup: Nandhini, Kawlon Beauty, creating a polished and graceful beauty look that complemented the campaign without overpowering the product
Costumes: Aasif Merchant, whose elegant and fashion-forward design sensibility added a refined luxury character to the visual narrative
Studio: Setfire Studio, Chennai, offering a production-ready environment that supported the mood, control and finish the campaign demanded
Art Direction: Naan Pradeep, helping shape the visual atmosphere with a strong sense of placement, aesthetic coherence and campaign appeal