23/04/2026
This photo has nothing to do with what I’m about to say.
But since I have your attention —
There’s an old saying.
A man searches for his keys under the streetlight.
Not because he dropped them there.
But because that’s where the light is.
Most business owners do the same thing.
Same advisors. Same thinking. Same habits.
The real problem sits quietly somewhere else entirely.
Today I sat in a room with sharp minds and talked about what’s actually costing founders their growth.
Turns out it’s rarely strategy.
It’s almost always perspective.
Comment DIAGNOSE and I’ll send you something that shows exactly where your business stands right now.
