29/09/2022
Which Social Media platform should coaches go on?
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The basic and generic answer you will get is- Go where your target audience spent their time.
And actually, that's the answer but let's dig deep today.
If you are just starting out, then start with the basic, and common platforms- Instagram, LinkedIn, and Facebook.
Then gradually scale it to intent-based platforms like- YouTube, Blogs, podcasts, and your own private community. (for evergreen content- macro content)
For quick growth (6-7 months) traction and lead generation purposes where your first priority is to scale, then go for socializing-based platforms (micro-content)
The main point is to start with basic and then gradually scale.