31/08/2026
A rebrand doesn't move revenue.
A new logo never has. What moves revenue is whether a stranger can tell — in seconds, without a sales call — why you and not the other tab they have open. That's positioning, and most sites don't fail it loudly. They fail it quietly: generic claims, a pricing page nobody converts on, a sales team explaining the difference out loud because the website never did.
We built this as a 7-point self-check, not a sales pitch for a rebrand.
Swipe through, count how many apply to your own site, and be honest about it — most founders find at least 2 or 3. If you hit 4+, that's not a branding problem you fix with a new palette. That's a positioning problem, and it's fixable without touching your logo.