26/06/2026
It was a privilege to address the esteemed members of the Indian Medical Association on the topic:
“The Doctor’s Role in the Age of Instagram, Google and AI.”
Healthcare is evolving rapidly, and so is the way patients find, evaluate, and choose their doctors. Today, a patient’s journey often begins long before they walk into a clinic—it starts with a Google search, an Instagram profile, online reviews, or even an AI-powered conversation.
During the session, we discussed how doctors can build trust in the digital world while staying true to the ethics and values of the medical profession. The focus wasn’t just on marketing—it was on educating, creating credibility, and being present where today’s patients are looking for reliable healthcare information.
A heartfelt thank you to the Indian Medical Association for the opportunity and to all the doctors who participated with such enthusiasm, insightful questions, and engaging discussions.
Looking forward to many more conversations that help bridge the gap between healthcare and the digital world.
(Health care marketing, AI, Chatgpt, Patient Trust, Social Networth, IMA, IMA Sangli)
