Bohni

28/02/2022

Data-driven marketing can help you create highly-targeted campaigns with unique, personalized messaging for each customer. Data will give you insight into each customer, including their interests, lifestyle and online activity. With this information, you can create marketing content that resonates with them and attracts their business. Data can guide your content marketing strategy as well as let you know where and when to post ads and marketing material.

25/02/2022

Data-driven marketing helps a company boost its ROI and sales through the vast amount of information marketers can glean about prospective customers and leads. More and more companies expect their marketing teams to be driven by data, and this trend will continue in the future. This in turn will increase the amount of sales and ROI of their marketing strategies

24/02/2022

”In God we trust. All others must bring data.” This quote, made by W. Edwards Deming, refers mainly to the importance of data measurement and analysis when doing business. In the marketing game, this means that all marketers and brands need to understand the impact of analytics on our communications strategies and budget deployment. The measurability of results has become imperative for digital as well as traditional advertising mediums.

14/02/2022

Most companies do not have access to Miscelite vel anu quantitative metrics that prove the value of marketing spend.

Read research on -https://cmosurvey.org/wp-content/uploads/sites/15/2019/02/The_CMO_Survey-Highlights-and_Insights_Report-Feb-2019.pdf

09/02/2022

It takes 5-7 brand impressions before someone will remember your brand. Your employees should be living your brand each and every day.

Read research on - https://www.pammarketingnut.com/2014/05/personal-branding-strategy-social-media-marketing-white-paper/

07/02/2022

88% of marketers surveyed by Forbes use data obtained by third parties to enhance their understanding of each customer. (Forbes)

Read research on :- https://v12data.com/blog/25-data-driven-stats-2018/

21/01/2022

The fact that online giants like Facebook and Google continue to invest heavily in OOH and billboard advertising should be proof enough that these mediums offer increasing value in a digital-dominated world. Data-savvy firms like Facebook and Google are aware of the growing levels of apathy that are shown towards online advertising, which is why they’re increasingly likely to create integrated campaigns that leverage more organic OOH marketing channels. The average CPM for billboards (and particularly non-digital ads) is considerably lower than the corresponding cost of advertising on prominent social media sites such as LinkedIn, Instagram and Facebook, which in turn translates into superior value and a considerably higher return on the marketing spend of brands like Google.

20/01/2022

28% of the top 100 OOH spenders were technology or direct-to-consumer brands including: Amazon, Apple, Facebook, Google, Netflix, Samsung etc. The large size of the OOH display is not only eye-catching but gives a better brand recall also.

19/01/2022

Facebook published a new report that found adding a combination of OOH and Facebook advertising to a media mix can help campaigns reach broader audiences. Facebook partnered with Kantar and Accenture to see how Facebook and OOH work together as part of a media mix. Through the research, they found that using a combination of the two channels extends the reach of campaigns to a broader audience and helps advertisers more efficiently reach their objectives.

18/01/2022

Bohni is an ad-tech platform offering thousands of verified wrapped vehicles for displaying brand advertisements in every area across mumbai. Bohni's telematics vehicle tracking, impression data, and live fleet analytics, brands will have all the information to measure the campaign performance.

https://youtu.be/5T8NOvxeD7k

Bohni is an ad-tech platform offering thousands of verified wrapped vehicles for displaying brand advertisements in every area across mumbai. Bohni's telemat...

12/01/2022

71% of Indian marketers’ budgets set to increase in 2022: DCMN report
Source:- Media 4 Growth
Read more at:- https://www.media4growth.com/research/71-of-indian-marketers-budgets-set-to-increase-in-2022-dcmn-report-5963