28/03/2026
Running ads on Meta Ads Manager but not getting results?
The problem might not be your creatives…
It could be your audience targeting 🎯
Understanding the right audience type can completely change your ad performance. Here are the 4 key audience types you should know:
🔹 Core Audience – Target based on interests, demographics, and behaviors
🔹 Custom Audience – Retarget people who already interacted with your business
🔹 Lookalike Audience – Reach new users similar to your existing customers
🔹 Broad Audience – Let Meta’s AI find the best audience for you
In Meta Ads, your success doesn’t depend on “keywords” like other platforms…
It depends on how well you understand your audience.
👉 The right audience = Better reach + More conversions + Lower cost