Viraj Jain Marketing

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Viraj Jain Marketing A Digital Advertising agency helping Realtors, Individuals and Businesses in marketing

Advertising on Facebook and Instagram is lot of effort to perform competitor research, effective copywriting, testing campaigns, retargeting, designing high converting funnels, retargeting, brand awareness and many more. If you are seeking any help regarding marketing, feel free to connect to us.

08/11/2022

What is "Tailored Leads Campaigns" in Facebook Ad Manager?

Facebook introduced this new lead optimization settings.
So, when you go to create leads campaign, Facebook offers you a default lead optimization option called "Tailored Leads Campaigns".
Facebook has already set up this leads setting that one can use without changing anything.
According to Facebook, it is best working settings that one can use to generate maximum leads.
Also, there is option where one can set manual lead campaigns setting as we used to do before.

07/11/2022

Facebook Meta is bringing Breakdowns for conversion reporting back in ads manager.
Breakdowns allow you to take single campaign, ad set or ad and break down the results by a single segment.
There are four categories of breakdowns: Time, Delivery, Action and Dynamic Creative Element.

Breakdown for conversion are returning for the following:
- Age
- Gender
- Age and Gender
- Country
- Impression Device
- Platform
- Platform and Device
- Placemnet

These Extra Data Points Matters while analyzing campaigns in details.
After Rollout of iOS 14+, Facebook started hiding some of these parameters as it may not sure where conversion happened. But, seems like Facebook started showing some of this data back.

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